Cindy S.

I am an independent digital media, marketing and advertising freelance professional, assisting with marketing and advertising campaigns with relevant media and mediums to achieve maximum reach and ROI, consulting to Agencies and Clients on a project basis assisting with research, advice and ideas regarding identification and selection of relevant elements for digital marketing and advertising campaigns, attend briefings, prepare proposals and presentations, sourcing and management of service providers for required technology platforms, sourcing and providing of competitive cost estimates with suppliers on behalf of the client, campaign management, development and implementation, quality control, tracking and analytics, reporting, attend industry functions and events, business development, networking, stay up to date with current trends in order to ensure client campaigns are fresh, innovative, successful and deliver on set objectives. I am an advocate for transparency and collaboration between stakeholders as key enablers of growth, sharing learning’s and insights gathered through research, case studies, education and professional experience. I have just over 3 years experience in the online / mobile marketing and advertising industry. I enjoy the freedom and flexibility of working independently affording me the opportunity to continue with my studies in media planning and buying. Before choosing to work independently, I worked at a mobile marketing agency in Cape Town and have experience in consultative selling of standalone or integrated mobile campaigns having pitched to agencies and directly to clients on SMS, MMS, USSD, mobisite, search and display advertising, QR codes/mCoupons etc. Mobile campaigns I worked on include Hansa Legends in the Making Tour, KWV Easter campaign, Redd's It Up, Jack Daniels 161st birthday celebration, Carducci Men|Women microsite and mobisite winter collection and competition. I conceptualised and pitched campaigns for Sanlam Liquid Reality Rewards program, Bacardi, Hooters Cape Town, Twangoo (now Groupon SA), Wild Island, SPAR, KIA, and other smaller brands and clients, working together with the design and development team. Project budgets ranged from R2 000 for a simple bulk sms send to R750 000 for complex integrated campaigns requiring multiple platforms, application development, design (frontend and backend), code generation, social media, search marketing and advertising, campaign management, optimisation and reporting, to name a few. I have setup and managed online search campaigns with Google AdWords, PPC/CPM and Market Samurai for SEO, an in depth keyword research and analytics tool. I completed a Level I course in HTML to learn the basics of markup language, simple back end editing tasks to web content, the insertion of meta data and to optimise webcopy. I taught myself to use an FTP client to install WordPress and WP themes and am able to upload, edit and manage content. I have a basic working knowledge of Google Analytics and would be able to generate reports and provide simple interpretation of the data, with recommendations for improvement to optimise campaigns with alternative tactics. I am a featured contributor on [login to view URL] , a mobile marketing blog aimed at marketers and brands, hosted by Vodacom. I am passionate about online and mobile media, marketing and advertising and believe I have a diverse range of skills having learned a great deal in all my previous roles. I am a pretty well balanced individual with multiple interests. My extraverted, intuitive, thinking and judging personality type makes me extremely competitive, ambitious with the determination to succeed. I am able to make decisions quickly based on logic and insight. I hold very little room for error and am able to quickly grasp complexities. I enjoy interacting with people which makes me a great team player and excellent communicator, but I also enjoy working independently and just getting on with it. I am happy to provide my CV for more detailed info about my skills and experience. I am a competent typist, have experience in event planning and event co-ordination, I have represented clients in media interviews, been an ambassador for Cape Town Tourism during the FIFA world cup, setup an employers association for a government organisation, facilitated a focus group for the Dept of Community Safety, I volunteer as a board member with a nonprofit organisation called Leading Women of Africa, and enjoy a challenge with the view that no job is too big or too small, given the appropriate resources. I hope you will consider me to assist you with your requirement and assure you my best at all times. Thank you. Cindy