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$25 USD / Hour
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United States (10:44 PM)
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Joined on December 6, 2009
$25 USD / Hour
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A little about myself, I am a US citizen, born and raised in the United States. I have been in marketing for 12+ years and a Graphic Artist for 20+ years Being in Marketing is a challenge in itself and now that Social Media has stepped onto the scene, it is an ever changing world. I believe I have the expertise and the adaptability that would benefit your organization. I pride myself on thinking "outside of the box". I have an unusual talent for turning challenges into solutions that can yield profitable results. I have vast experience managing Blog/ News sites, Facebook, Pinterest, LinkedIn, YouTube, Twitter and Google+. I have a proven track record. I have increased REAL Facebook likes and traffic an average 300%. I have most recently graduated from the Hootsuites University and am now a Certified Hootsuites Professional. I look forward to speaking with you further about your opportunity. Kimberly Crites Cell: 417‐893‐1656 Skype: kimberly.crites [login to view URL]
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Experience
SOCIAL MEDIA DIRECTOR
Jul, 2013 - Present
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12 years, 10 months
Independant
Jul, 2013 - Present
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12 years, 10 months
I am currently responsible for all social media, and marketing efforts. I work one on one with the owners to identify the company's target market, outline goals, set budgets, concepts for content, strategies, and graphics for all social media online efforts. I find and research new avenues for targeting and communicating with clients. I review, analyze and monitor web and social media presence. FishingEnthusiast.com 2013-Current Dyslexia Daily 2013-Current Westcoast Rockscapes 2013-Current MajesticGems.com 2013-Current GO BY TRUCK
Jul, 2013 - Present
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12 years, 10 months
Summerwinds Resorts LLC
Jan, 2010 - Jul, 2013
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3 years, 6 months
CRYSTAL REPORT DEVELOPER
Jan, 2010 - Jul, 2013
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3 years, 6 months
Crystal Report development; creating and formatting multiple reports,running totals, creating parameters, advanced formulas, creating sub-reports, grouping, report alerts, and Enterprise Guide to use this in plotting national maps for sales & distribution analysis. I designed reports company wide, from accounting to sales and marketing.
IT ADMINISTRATOR / WEBMASTER
Jan, 2010 - Jul, 2013
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3 years, 6 months
I was acting IT Administrator till an adequate candidate could be found. I was responsible for effectively oversaw implementation, installation /configuration, operation, and maintenance of systems hardware and software and related infrastructure. I was responsible for implementing a disaster recovery plan and network security plan company wide. I was responsible for doing technical research and development to enable continuing innovation within company infrastructure. I ensured that system hardware, operating systems, software systems, and related procedures adhere to company values, current and future needs. I supervised day to day support of operations staff in executing, testing and rolling-out technology solutions. Supervising projects focusing on smooth transitions from development staff to production staff by performing operations activities within the project lifecycle. I was accountable for the following systems: Windows systems that support GIS infrastructure; Sql, Windows and Application systems that support Asset Management; Responsibilities on these systems include SA engineering and provisioning, Crystal Reports development, operations and support, maintenance, research and development to ensure continual innovation.
ADV. & MARKETING MGR / WEBMASTER
Jan, 2010 - Jul, 2013
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3 years, 6 months
I was responsible for all advertising and marketing efforts for 2 resort and 7 online properties under the Summer Winds Resorts umbrella. I work one on one with the Marketing Director to identify the company's target market, outline goals, and set budgets and concepts for all ad campaigns. I find and research new avenues for advertising strategies. I monitor and review web analytics and social media analytics to determine usage patterns and to optimize website and micro site designs. Guide staff in monitoring and placing strategic blogs, tweets and Facebook posts across 15 different accounts weekly. I monitor corporate online reputation. I manage and maintain 7 websites, and the day-to-day marketing operations for paid search management (PPC), search engine optimization (SEO), search engine marketing (SEM), and social media marketing (SMM). Report to senior management the results of all marketing campaigns, budget analysis, and present new strategies to maximize exposure and to generate additional revenue. I have developed the company’s entire social media marketing plans and implementation, and Crystal Reports development and testing.
ADVERTISING / SOCIAL MEDIA DIRECTOR
Jan, 2010 - Jul, 2013
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3 years, 6 months
I am currently responsible for all advertising and marketing efforts for 2 resort properties (450 individual units), two restaurants, 1 full-service spa, 1 gift shop, and 5 online properties under the Summer Winds Resorts umbrella. I work one on one with the VP of Marketing to identify the company's target market, outline goals, and set budgets and concepts for all ad campaigns. I find and research new avenues for advertising strategies. Thinking outside of the box is what I am good at, for example utilizing online social deal venues like, Yupon, Groupon, Pandora, Deal Chicken, Pinterest, and Facebook contests, etc.) I manage and coordinate the efforts of the creative department and advertising department staff. I review web analytics and Facebook analytics to determine usage patterns and to optimize website and micro site designs. Guide staff in monitoring and placing strategic blogs, tweets and Facebook posts across 17 different accounts weekly. I monitor all YouTube channels and content. I monitor corporate online reputation. I manage dayto- day marketing operations for paid search management (PPC), search engine optimization (SEO), search engine marketing (SEM), and social media marketing (SMM). Report to senior management the results of all marketing campaigns, budget analysis, and present new strategies to maximize exposure and to generate additional revenue. I have developed the company’s entire social media marketing plans and implementation, and Crystal Reports development and testing. I have a proven and measurable analytics increasing social media retention by 500%+ on Facebook accounts.
Jan, 2010 - Jul, 2013
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3 years, 6 months
MARKETING MANAGER
Dec, 2006 - Jan, 2009
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2 years, 1 month
Welk Resorts
Dec, 2006 - Jan, 2009
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2 years, 1 month
I was in charge of all marketing/advertising for the resort and all on property facilities. This included the 160 room hotel, a full service restaurant, 2200 seat theatre, indoor/outdoor water park, and 56 luxury timeshare lodges. I developed marketing and advertising plans, budgets, and campaigns. This included all print; magazines, brochures, posters, newspaper, television, radio, online campaigns; banners, landing pages, collaboration on website designs & updates, email campaigns, POS campaigns, billboard concepts and campaigns. I also worked closely with corporate and local advertising agency, negotiating all media buys. I established coordinated and analyzed co-op programs that are still in use today. Also collected and compiled data to analyze the effectiveness of all advertising /marketing campaigns by using Crystal Reports development and geographical mapping software. I introduced saturation maps that helped determine new markets for advertising. I also worked closely with local CVB, clubs and associations and sit on PR & Marketing committees for these groups. I helped determine new entertainment for the theatre by sitting on our entertainment committee and analyze data and costs to determine the cost effectiveness of said entertainer. I also worked closely with these entertainers on a day to day basis for promotions and interviews. I acquired hands on experience in TV & Radio production along with promotional videos for marketing and advertising purposes. This experience includes, scripting, directing, editing and producing all electronic media. I effectively drafted and maintained a $1.5 million advertising and marketing budget. I managed to cut expenses by $200,000 the first 6 months of the year.
Dec, 2006 - Jan, 2009
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2 years, 1 month
Qualifications
Hootsuit Professional
2013
Hootsuite University
2013
Troubleshooting & Maintance of Macintosh
1998
Rockhurst College
1998
SAS Enterprise Guide Interface
2002
SAS Institute Inc.
2002
Publications
Social Media: A Networking Revolution
www.linkedin.com
Posted emails that took days to deliver and landline phones where people had to stand in long queues are regarded as history in the present era even though they were an integral part of society just a few years ago. With the advent of computer technology and the internet, the communications and networking platforms of the world have completely transformed into something new. Physical distances do not seem to matter anymore. Friends, family, distance relatives, celebrities and other important people are much
10 Techniques for Viral Content
www.linkedin.com
This article will not teach you how to create a “viral” video, or create any kind of “viral” content. In fact, you should be wary of anyone who asks you to create a “viral video” or say they can make “viral” content. Sure, everyone wants their content to “go viral” because it’s the equivalent of not paying for distribution. But there’s a deeper lack of creativity happening when someone makes this type of request. They’re simply saying, I don't know what it takes or understand what makes things go viral. ht
5 Ways a Social Media Management Agency Can Help Your Business
www.linkedin.com
Anyone that owns or runs a business regardless of its size is aware in this day and age that having a social media presence is a must; but is simply setting up a page and hoping it gains a following enough? The simple answer is “no,” but properly running a business’s social media presence while at the same time maintaining the day-to-day operations of the business can be an almost impossible task. https://www.linkedin.com/pulse/article/20140907063439-62996316-5-ways-a-social-media-management-agency-can-help
Certifications
US English
Basic Numeracy