* Excellent command over the English language. Expert writing skills, editing and proof reading abilities. * Ability to write concise, attention grabbing and hard-hitting copy that puts the message across. * Creative bend of mind with strong visualization skills. * An advertising background with an understanding of Search Engines and Internet Marketing, an added benefit. * Exposure to writing print promotional materials, online web content, press releases, copy to assist advertising and marketing efforts, etc. * Quick idea generation, ability to come up with ideas at a drop of a hat