The business originated primarily as picture framers. With the burgeoning memorabilia market and a change in the company's ownership in 2005, we have had a subtle change of focus. Whilst we still provide a custom framing service, and supply , our sports mad managing director has realigned the direction of the business to the extent that we are now a major player in the sports memorabilia market. Being based in Victoria we are obviously heavily involved in AFL merchandise. Having agents in other states we are also into the NRL, particularly in the area of framed collectors cards. Cricket memorabilia is another strong point. If there is a sporting moment or achievement worth remembering, we have, or will, perpetuate it through the medium of a framed collectable piece people are proud to display in their homes or offices.
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