Excel based Conjoint Simulator

por freelancerkks
Excel based Conjoint Simulator

o Conducted a market research survey that involved an Adaptive Choice Based Conjoint (ACBC) section, to capture perception and behavior data for 3000 respondents o Applied 'Logit' model to estimate quantified preferences for each design attribute level, and calculated market share for a given product combination of design attributes o Compiled the results into a scenario simulator, which dynamically reflects changes in market share for change in each design attribute, also gives the user privilege to simulate 'Multiple Products' scenarios o Ran optimization algorithms on the simulator results to find the optimal combination of design attributes that gives the highest share in the market

image of username freelancerkks Flag of India Gurgaon, India

Sobre Mim

I am an independent data consultant and visualization expert with 12 years of experience in the field of quantitative market research data analytics. Area of expertise includes: - Concept Testing - Product / Price Optimization - Market Insights & Segmentation - Sales & Channel Effectiveness - Data visualizations I also have a thorough knowledge of statistical techniques used in quantitative market research such as: - Conjoint / Max Diff Analysis - Market Segmentation (K-means, Latent Class, Two Step) - Predictive Modeling (MNL / DFA) - Decision Trees (ANOVA / CHAID) - BI Dashboards (Tableau) I have a healthy working experience using tools such as R, SPSS, Tableau, MS Excel, VBA. Most recently, I have been involved in building innovative online statistical solutions to be used in quantitative market research analytics using Java / PHP technology to scale up testing and ease-of-use of customers.

$30 USD/h