Twitter Club med Gym (CMG) - French Tourism & Leisure
Club Med Gym : plan anti-churn et actions de fidélisation\nContexte :lLa fidélisation des adhérents est un des axes majeurs de stratégie marketing des clubs de fitness. L’objectif est la mise en place d’un plan anti-churn par des actions de prévention.\n\nDémarches et actions menées : Actions régulières sur Twitter ( jeux concours, informations clubs ) permettant le recrutement de fans . Identification des thématiques d’influence . Partage des remontées les plus pertinentes (« voix du client ») aux clubs pour amélioration de la qualité
About Me
During my 13 years as a Marketing, Digital and Communication Manager and Freelancer, I had the opportunity to learn the skills necessary for understanding the strategic challenges of your project. While working with international companies such as the National Office of Tourism of the USA, Club Med (Resort and Tour Operator), French Ministries of Tourism and Transport, SNCF (Railway Company), Total and Benetton Group in France and Italy I realized several key achievements in the following areas: - Communication: writing SEO / SEM content and blogs, digital & web marketing, social media content (community management) - Development of marketing strategies: competitive intelligence, media market analysis, promoting a brand or product identity, relationship marketing (mailing, newsletters, partnerships) As a project leader I managed multicultural teams from different areas of expertise in a short time period. This experience will allow me to take on new responsibilities rapidly.
