Roche - Organ Donation
Due to lack of awareness, organ donation in Vietnam is at an all time low. Unfortunately, talking about death is traditionally considered bad luck, making it difficult to educate Vietnamese on the importance of organ donation.\n\nSo, we created a series of videos, with emphasis on life rather than death. The strategy was to steer away from the subject of mortality and focus on the positive outcome of organ donation.\n\nIntroducing the \'Comma Campaign\'.\n\nThe concept behind this campaign was simple, with one stroke - the end marks a new beginning. The idea of how one man\'s story may come to an end, but by finishing with a comma, he can pass on a new life to someone in need. \n
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