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EXPLORE
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$10 USD / Hour
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India (10:03 AM)
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Joined on February 3, 2005
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2 Recommendations
$10 USD / Hour
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Management Professional with 14+ yrs of experience focused on developing and implementing Innovative Marketing Solutions across multiple medium to drive RoI objectives. Strengths include Brand Strategy, 360 Degree Campaigns, Demand Generation, Brand & Product Launches. Additional experience in New Product Development. Key Skills developed across Indian and International Markets: 1. Brand Management 2. Marcom & Campaign Rollout Planning & Exection 3. Segmentation Marketing 4. Aligning Multiple Support Functions - ATL, BTL, Digital Marketing, Social Media, Activation, Retail Structural Design, Analytics, Studio. 6. Product design and management including process creation.
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Experience
Head Personalisation & Brand Marketing
Dec, 2014 - Present
•
10 years, 11 months
Utsav Fashion Pvt. Ltd.
Dec, 2014 - Present
•
10 years, 11 months
EMAND GENERATION Global Segmentation-based Marketing & Promotions, Email Marketing (Newsletters & Transactional Mails), Digital Marketing Communication BRAND STRATEGY & MANAGEMENT Brand Plan & Organisational Alignment, Consumer Observation & Research, Campaign Rollout & Management, Social Media, New Initiatives, National Studio Photography and Product Images
Dec, 2014 - Present
•
10 years, 11 months
General Manager - IPR
Jun, 2013 - Nov, 2014
•
1 year, 5 months
Showspace Events Pvt. Ltd.
Jun, 2013 - Nov, 2014
•
1 year, 5 months
Build Unique ‘IPR’ Properties: Evaluate potential “Unique Entertainment Opportunities”. Develop the Concept, detail project plan and manage Project Execution in tandem with Ops. Custodian of Concept Delivery – Marketing Communication, Engagement & Brand Alliances.
Jun, 2013 - Nov, 2014
•
1 year, 5 months
Head - Brand (Delhi & Haryana)
Feb, 2012 - May, 2013
•
1 year, 3 months
Idea Cellular Limited
Feb, 2012 - May, 2013
•
1 year, 3 months
Construct Annual Brand Strategy for Delhi and Haryana Telecom Circles Develop and roll out Circle & National brand Campaigns to increase Brand Recommendation and Interest Engage and enable External Agencies (Advertising/Media) cum Vendors to execute whole gamut of Media elements
Feb, 2012 - May, 2013
•
1 year, 3 months
Education
PGDCM - Post Graduation in Communications Management (MICA)
2000 - 2002
•
2 years
India
2000 - 2002
•
2 years
Guru Nanak Dev University
1996 - 1999
•
3 years
Bachelor of Commerce
India
1996 - 1999
•
3 years
Certifications
US English
Basic Numeracy
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