Kill the Sheep: a promotional mailer piece for a brand
To get the potential customers to engage and embrace the fun and quirkiness. I decided to use a card game to reinforce the brand image. “Kill the Sheep” is the name of the card set. It is inspired by Exploding Kittens but emphasizes the uniqueness and individuality of UPG. Sheep represent the part in all of us that blindly follows, thus “Killing the Sheep” means killing the “unexamined” part in all of us and letting our individuality shine. Graphically, I used black & white images of famous people to emphasize their historic status, and the creative collages reflect the function of the individual cards in the game.
About Me
As a passionate graphic designer, I thrive in teamwork and love working with people. I believe being a good graphic designer is not only about executing effective visual solutions to a problem, but also the ability to communicate and to work through problems and feedbacks when encountered. My design capabilities span across print and digital, and thrive in packaging design and UI/UX design, fluent in Adobe Illustrator, InDesign, After Effects and Photoshop. Portfolio>>>>>>>>[login to view URL]
$ 25 USD/hr
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