Premkumar V.

• Customer Retention by creating and executing nurture programs • Creating content and workflow for all marketing emails and to all the students • Creating and executing the email marketing calendar • Developing marketing objectives and promotional strategy for all email marketing campaigns to drive response and revenue • Monitoring overall campaign health, deliverability reporting, list size and email engagement

Performing day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns Ensuring the email program aligns with strategies and tactics across channels: social, mobile, web, search engine marketing, retargeting, etc Developing documentation and road maps for processes, A/B tests, and promotions that succeed through email