Heber, holds a degree in Graphic Design from Belas Artes of São Paulo and an MBA in Behavioral Economics from ESPM, with a Specialization in Applied Qualitative Research at [Ox]igênio - Behavior Research Lab with an emphasis on Business Anthropology. He worked for companies such as Editora Abril, Acesso, CI&T (Cielo, Vivo, Centauro), [login to view URL] and BriviaDez (Banco do Brasil) and is currently a UX Research mentor at Awari, Ultima and Research Coordinator at Flanar - Laboratory of Behavioral Research, Qualitative and Quantitative founded by Heber himself, working in project management and behavior research for business solutions.
In this trajectory, he accumulated different learnings in the creation of products and services that facilitate and enrich brands and people. Its development within the Brazilian scenario - through specific knowledge in research and design - values horizontal relationships and recognition of diversity. He works with people and for people, believing in processes that instigate positive actions in institutions transforming society into a more democratic and inclusive place.
His work in research and development of strategic solutions is focused on social impact and business decisions. Focusing on behavioral, qualitative and quantitative contexts, uncovering needs and creating opportunities for people, brands and the market that are in constant motion.
He currently works at @flanarlab as a Research Coordinator focusing on people's digital experience for the design and development of products and services, expanding behavioral contexts and creating business opportunities.
Some possibilities of trails in search:
· designing new products and services (physical and digital);
· create a better journey for user experience;
· mapping business opportunities aligned with society's needs;
· dialogue with the demands of a specific and complex public;
· understand the cultural drivers of your market (current and future trends);
· reposition brand narratives.
· Behavioral research;
· Quantitative research (ethnography and netnography);
· Qualitative research;
· Thematic research;
· Behavioral analysis;
· In-depth interviews;
· Diaries of use and habits;
· Concept evaluation;
· Journey assessment;
· Trend mapping.
As minhas atividades estão direcionadas para a aprendizagem dos alunos, sendo assim as principais tarefas que realizo são:
. Oferecer suporte aos alunos durante todo o processo;
. Auxiliá-los no desenvolvimento de projetos na área;
. Tirar dúvidas sobre metodologias e conteúdos;
. Realizar feedbacks sobre os trabalhos desenvolvidos;
. Orientá-los em relação ao mercado de trabalho.
out. 2021 - Atual
Desvende através da pesquisa com dados contextuais qualitativos e comportamentais o que é relevante para o seu público, para o mercado em constante movimento, para impactos sociais e decisões estratégicas de negócios.
UX Specialist / Researcher
fev. 2020 - jun. 2021 (1 ano, 4 meses)
At VAGAS.com, I worked in strategic planning of products and services, with the goal of maximising user experience, through discovery, delivery and validation methodologies.
MBA Behavioral Economics
Escola Superior de Propaganda e Marketing, Brazil 2019 - 2021
Etnografia, teoria e método aplicado para um mundo melhor, Rosana Pinheiro-Machado