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Job Description
Roles and Responsibilities
• Will be responsible for driving qualified lead generation through the effective use of various digital marketing channels, day-to-day implementation of campaigns, and managing third-party relationships, affiliates etc.
• To plan, execute, monitor and optimize paid marketing campaigns on various digital marketing channels to generate quality leads.
• Will own and lead the digital advertising activity at all stages of the funnel across multiple online channels including AdWords, Instagram, Facebook, YouTube, and other Social Media platforms
• Oversee and provide direction on keyword planning, bid management strategies, and campaign optimization for conversions
• Stay abreast of new tools, trends, and best practices in digital advertising; test and evaluate their efficacy in improving the scale and effectiveness of marketing efforts
• Vendor Negotiations
• Must have good analytical skills
• Must have excellent communication skills
• Proficiency with MS excel and other MS office tools
Desired Candidate Profile
Minimum Education Education MBA Marketing / Advertising / Mass Communication from a reputed Institute & working in reputed organizations.
Gender Female/Male
Industry Exposure Required - 5 - 8 years of hands on experience in Lead Generation and Conversion
Functional Reporting GM - Marketing
Travel - Must be open
Perks and Benefits
Compensation Band - 10 LPA - 15 LPA
Interested candidate can mail their CVs at [login to view URL] with below required fields in mail:
1. No of leads generated per month averagely- ?
2. B2C market experience in years - ?
3. Domestic clients experience in years - ?
4. Paid Campaign - Google adwords experience in years - ?
5. Social Media like Linkedin, YouTube, Facebook, Insta, Twitter etc experience in years -?