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Seattle, United States
Membro desde 19 de outubro de 2007
I am passionate about making complex ideas simpler, about creating messages that 6th graders can get and about customer-centric, persuasive content. I am particularly interested in working with brand messaging and positioning, and work to create clear, memorable, simple messages that make a brand stand out and make the brand promise difficult to forget. I have worked in a variety of areas: Copywriting -- Have worked both in-house and with agencies, on byline placements. Web content: Information architecture -- building or redesigning Web content to represent and reinforce brand. SEO optimization strategies. Technical writing -- from deep dive technical writing (API, analytics, networking) to user procedures. Other professional interests: Screenwriting -- script consulting -- currently working as script consultant with Lucid Dreams, Inc. Proposal writing: Extensive work in crafting winning RFP responses for enterprise solutions.
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