A Social Business Plan for the Tory Burch Foundation
In my senior Social Media class, us students presented our semester-long social business plans for the brand of choice. Seeing a deficit in fashion designer Tory Burch's social business plan, our group chose to take on the challenge of improving her presence as well as that of her foundation The Tory Burch Foundation. With measurements and content, we built this plan utilizing social business models and best practices
As part of multiple student and startup media outlets, I have contributed to various facets of a publication from editorial to business. Covering the ever-evolving media landscape, I write in marketing as well as reporting on trends in fashion, tech and social media focusing on unique content.