'Add Value' to Barbie
The challenge of giving Barbie a PR makeover began by identifying the flaws of the doll and it's constant scrutiny in society as an unrealistic 'role model' to young children. The concept of this project associated Barbie as a supporter of 3 different charities (Breast Cancer Care, Save the Children
Jennifer Yen is a London based graphic designer who, after graduating from London College of Communication (University of Arts London) in 2008 has worked predominantly on design for corporates and retail environments - with focus on branding, commercial design and advertorials. Some of the brands she has worked with include: Thai Airways International, WestEast Travel, Tourism Authority of Thailand, Luxotica, Dahlia Clothing, Evermore Beauty, Esanda Recruitment, Living Well NHS, Saigon Saigon Restaurant & Bar and Singha Beer. As well as her commercial & personal design work, Jennifer is also a keen artist and illustrator.