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Jay G.

@jgainesjr

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Creative Director

$75 USD / Hour

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United States (10:58 PM)

Joined on July 19, 2010

$75 USD / Hour

More than 25 years bringing my experience in direct marketing, traditional print and digital medias; Offering a wide range of solutions to wide range of clients. Re-write website content, compose copy for emails or posters, re-imagine brands, concept development and visual design including web, print, branding, illustration, multimedia, video and mobile disciplines. I have been involved in everything from Art Direction on simple static site design to Creative Direction and Operational Direction developing processes, interaction design and usability, developing viral marketing and viral video campaigns. In these roles i have also developed and implemented viral marketing campaigns to work with a wide variety of marketing channels including print and packaging, direct marketing and direct mail, and the like.

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Experience

Senior Director, Brand Strategy + Creative

Mar, 2020 - Present

6 years, 1 month

Express-Scripts

Mar, 2020 - Present

6 years, 1 month

Senior Director of brand strategy + Creative for the Express-Scripts internal creative agency supporting marketing and company-wide needs, including creative assets across a range of channels including but not limited to: website, traditional media, video, events, digital advertising and social media.

Mar, 2020 - Present

6 years, 1 month

Perficient (Digital)

Jul, 2016 - Feb, 2019

2 years, 7 months

Principal, Brand Experience

Jan, 2018 - Feb, 2019

1 year, 1 month

As the Principal of Brand Experience, I work closely with our executive team and internal sponsors, leading a talented mix of marketers and brand experience professionals to develop and deliver both off- and on-line brand marketing elements and strategies. My responsibilities include brand system design and alignment, sponsorship/partnership marketing, narrative differentiation, messaging and content strategy and content marketing.

Agency General Manager

Jul, 2016 - Jan, 2018

1 year, 6 months

Provide leadership and strategic vision to a talented group of more than 150 digital cartographers, design pros, brand-shapers, digital marketers, data scientists and creative coders. My responsibilities include: Establishing both the cultural and business philosophies of the agency as well as the agency’s performance standards of excellence; Direct, manage and creatively improve the agency operations and profitability, and provide the strategic direction necessary for long-term growth.

Jul, 2016 - Feb, 2019

2 years, 7 months

Perficient

Jul, 2013 - Jul, 2016

3 years

Managing Director

Jan, 2016 - Jul, 2016

6 months

Direct supervisory responsibility for a national creative team; Leading the development of creative work and ensuring that it meets our quality standards; Assigning teams, inspiring those teams to consistently produce exceptional concepts and final work, and working closely with account management to ensure that our clients are satisfied with the quality of our creative work, the value of our services, and our responsiveness to their needs.

National Delivery Director (Creative + UX)

Jan, 2015 - Jan, 2016

1 year

Set expectations and standards (build a culture) for the XD team attitude, behavior, teamwork and professional development; Development of strategic goals of XD delivery; analyze the XD team, environment, processes and technologies to determine areas needing improvement and build and direct an Experience Design function aligned with and supportive of those goals; Lead XD approach on pitch or key projects.

Group Creative Director

Jul, 2013 - Jan, 2015

1 year, 6 months

Oversight of the Creative and UI Design practice on a national level; Set expectations and standards (build a culture) for creative team attitude, behavior, teamwork and professional development; Development of strategic goals and brand; analyze the creative team, environment, processes and technologies to determine areas needing improvement and build and direct a creative function aligned with and supportive of those goals; Lead XD approach on pitch or key projects.

Jul, 2013 - Jul, 2016

3 years

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