Fox's Homepage Redesign Spring 2012
This was another homepage redesign for Spring/Summer 2012 for Fox's. The directive was to use a spartan design so that the entirety of focus would be on the bright, bold colors trending this season. The large top bar was used to feature in-store styles with the lower nav a whimsical addition to bring the site in line with the Fox's brand identity. Store Locator, Events and Preferred Customer were called out based on content drilldown analytics and customer feedback.
Hi! My name is Jessica LaRocco and I am a freelance print and web graphic designer with expertise in the areas of website, print collateral, newsletter and advertising design. With over 3 years of experience as an e-commerce and account manager, I bring a unique perspective having frequently contracted out graphic design work in the past and understand what clients like to have brought to the table. I believe in function followed by form and put an emphasis on having the design enhance, rather than replace, the content it is meant to highlight. I work on projects until my clients are satisfied and give each and every task my complete effort, treating my projects as if they were for my own business.