Fox's Homepage Redesign - Winter 2011
This is a homepage redesign completed for Winter 2011 for Fox's which utilizes cool tones and a large banner ad for advertising their seasonal specials. Additionally the product highlight bar was used for promoting seasonal gift items to increase conversions.
Hi! My name is Jessica LaRocco and I am a freelance print and web graphic designer with expertise in the areas of website, print collateral, newsletter and advertising design. With over 3 years of experience as an e-commerce and account manager, I bring a unique perspective having frequently contracted out graphic design work in the past and understand what clients like to have brought to the table. I believe in function followed by form and put an emphasis on having the design enhance, rather than replace, the content it is meant to highlight. I work on projects until my clients are satisfied and give each and every task my complete effort, treating my projects as if they were for my own business.