Singapore tourist and brand and branding

por kandasamyp
Tipo de arquivo não suportado

Project conclusion The singapore branding and brand architecture of an organization at any time is, in large measure, a legacy of past management decisions as well as the competitive realities it faces in the marketplace(Already given eg in second page) Singapore branding helps to provide their service to make a favorable impact on the target customer while the branding concepts help in outlining the guidelines that should be followed during the branding process.(Branding process already show in page no1) Singapore tourist board proof their concept of tourism marketing branding and brand architecture to promote itself internationally Tourism in Singapore is a major industry and contributor to the Singaporean economy, Singapore attracted a record 11,638,663 million visitors according to the Singapore Tourism Board's statistics, Tourism receipts was estimated to reach S$18.8 billion in 2010, a growth of 49% compared to 2009, with Shopping and Sightseeing/Entertainment

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