krafdal

AT A GLANCE: Communications professional with more than 15 years of experience in non-profit member recruitment, relations, retention and service. Extensive background developing textual and visual content for diverse audiences via media such as print, e-mail and web. Thorough understanding of web design, publishing, print production, grammar/style considerations. Solid reputation as strategic thinker and problem-solver who achieves results while adhering to deadlines and budgets. PROFESSIONAL EXPERIENCE: CREATIVE GROUP, Washington, DC, 5/2009-Present Contract worker/Consultant Assisting client (Society for Human Resource Management) in analyzing its membership and sales databases to streamline marketing efforts and tailor educational products and services. NATIONAL HEALTH COUNCIL, Washington, DC, 3/2004-1/2008 Director of Communications Responsible for all communications activities to promote Council's mission/policy agenda, including media, public and member relations; speeches; presentations; web development; publications (newsletters and books); electronic communications (e-mail/fax broadcasting); marketing efforts (promotion of events, publications, other products); overall brand management; and supervision of administrative staff and interns on various projects. Selected achievements * Affinity benefits -- Beginning in 2005, debuted discounted BoardSource subscriptions to Council members. (BoardSource provides guidance/resources on nonprofit governance and regulatory issues.) Marketing was accomplished exclusively via e-mail broadcasts over 30-day period. Despite Council's finite membership (115 organizations), effort resulted in more than 100 subscriptions, qualifying participants for even deeper discounts. This success was repeated in 2006 and 2007 and garnered very positive feedback. * Event marketing -- Transitioned Council from direct mail to broadcast e-mail for promotion of public events/briefings. Tactic reduced expenses (printing and postage), increased attendance and allowed for better tracking of attendees. * Health Groups in Washington -- Directed production of last two editions of this flagship directory, including supervision of research staff and reviewing/editing final drafts prior to publication. Post-production marketing efforts in 2007 resulted in record sales of directories as well as companion mailing list. NATIONWIDE MUTUAL INSURANCE, Columbus, OH, 5/1996-3/2004 Senior Communications Specialist Served as marketer and principal content developer for non-profit affiliate (Nationwide Federal Credit Union). Managed web site, print collaterals (annual report, display advertising, brochures) and electronic communications (presentations, broadcast e-mails). Selected achievements * Web redesign -- Directed in-house revamp of entire web site in 2003 at estimated cost savings of $50,000 in less than four months. Personally wrote all marketing/educational copy for site's 500+ pages. * Product development/campaigns -- Debuted new certificate of deposit with goal of attracting $1 million in deposits within 60 days. Coined name "AcceleRate Certificate" to convey product's tiered-rate feature and rapidly created promotional pieces (web, print and e-mail) resulting in deposits of $3.5 million. Due to initial success, program was resurrected two months later and generated $4.1 million. * Leveraging e-marketing capabilities -- In tandem with organizational goal of recruiting 48% or more of Nationwide Insurance (sponsor company) new hires, developed targeted e-mail campaign linking directly to online enrollment. Membership goals were exceeded in both 2000 and 2001 with electronic registrations comprising one-third of applicants. STERLING COMMERCE, INC., Dublin, OH, 12/1995-5/1996 Senior Communications Specialist Wrote/edited copy for print collaterals (product brochures, testimonials, white papers) to promote e-commerce software products. Selected achievements * Received "Cut Above" corporate award and bonus for branding efforts. OHIO CREDIT UNION LEAGUE, Columbus, OH, 2/1995-12/1995 Communications Manager Served as editor/publisher of association's semi-monthly member publication, handled copywriting and design of promotional collaterals for annual meeting and other events. Selected achievements * Debuted association's first web site. * Received ASAE's "Gold Circle Award" for association newsletters. NATIONAL ASSOCIATION OF BROADCASTERS, Washington, DC, 2/1991-12/1994 Manager, Special Projects Produced association's four member publications totaling 32 pages monthly. Responsible for editorial platform, writing articles, editing submissions, desktop layout. Selected achievements * Directed launch of two new monthly publications for international and associate members. * Published articles in international trades -- Broadcast Asia, Hong Kong; SuperHighway Journal, Germany; Eizo Shimbun, Japan. (See [login to view URL]) EDUCATION: * BS, Georgetown University, International Relations, 1989 (GPA of 3.475) * JD Candidate, Concord Law School, 2011 (Cumulative GPA of 3.17) KNOWLEDGE/SKILLS: * Print production/publications (desktop publishing, graphic design, photo manipulation) * Web design * Software proficiencies include Microsoft Office Suite, Microsoft CRM, SalesForce, Crystal Reports, Microsoft Access, DreamWeaver, Quark Xpress, Corel Graphics Suite * Fluent in German and Norwegian; passable in Swedish and Danish