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Country Marketing HeadMay 2016
Develop and drove end-to-end growth strategy for Meitu Flagship Products ‘BeautyPlus App and MakeupPlus App’. Growth Achievement: Increased BeautyPlus App Users by 6million new app users within 2 years with an optimised rate of $0.12 per [login to view URL] market research and ran several test campaigns on messaging and content. Developed ad optimisation channel strategies to lower user acquisition [login to view URL] Social Media Strategy to engage market online and amplify brand campaigns.
Associate Digital DirectorNov 2013
Supervise and manage digital business unit, ensuring business targets are met. Perform detailed evaluation of client business environment including customer needs, capabilities/assets, and competitive realities to identify unique market opportunities and threats. Lead the design of insight driven digital strategies from opportunity identification through to experience definition. Partner with Creative, Technology, Analytics and Account Management to ensure successful project handoff and work is appropriate
Digital Media ManagerJan 2013 - Nov 2013 (10 months)
Lead internal and client media team on media planning for Online & Mobile platforms Understanding brand business & communication objectives, develop communication strategy with understanding of market media trend and consumer media behaviors, monitor media performance and measure media spending effectiveness. Maximize Media savings and value creation Applied Best-In-Class practices and lead to develop optimized media model and integration to achieve or exceed the business goals and savings target
Digital Marketing StrategistApr 2010 - Dec 2012 (2 years)
Conceptualization, presentation and implementation of digital campaigns. Coordination with team as to schedules, roles and expected results. Provides client with post campaign report analysis complete with metrics, ROI and recommended improvements and solutions.
Creative Marketing AssociateApr 2009 - Apr 2010 (1 year)
Supervision and coordination of all functionary aspects of marketing (creative design, website administration, events coordination, and marketing communication) Conceptualization and execution of promotional campaigns and activities.
Diploma Course- Web Animation2008 - 2009 (1 year)
AB Psychology2004 - 2008 (4 years)
Google Adwords Certification (2013)Google
Advanced Skills on Google Display, Search and Analytics.
Facebook Studio Edge (2013)Facebook
Expertise on Facebook Ads Placements
US English Level 183%
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