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@laracervantes
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laracervantes

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36 Degrees of Digital Campaign Creation: From Market Research, Creation of Marketing Plan, Design Layout, Ads Placement & Implementation, Media Campaign Optimization, Data Analysis & Post Evaluation
$30 USD/hr
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  • N/ATrabalhos concluídos
  • N/ANo Orçamento
  • N/APontualmente
  • N/ATaxa de Recontratação

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Experiência

Country Marketing Head

May 2016

Develop and drove end-to-end growth strategy for Meitu Flagship Products ‘BeautyPlus App and MakeupPlus App’. Growth Achievement: Increased BeautyPlus App Users by 6million new app users within 2 years with an optimised rate of $0.12 per [login to view URL] market research and ran several test campaigns on messaging and content. Developed ad optimisation channel strategies to lower user acquisition [login to view URL] Social Media Strategy to engage market online and amplify brand campaigns.

Associate Digital Director

Nov 2013

Supervise and manage digital business unit, ensuring business targets are met. Perform detailed evaluation of client business environment including customer needs, capabilities/assets, and competitive realities to identify unique market opportunities and threats. Lead the design of insight driven digital strategies from opportunity identification through to experience definition. Partner with Creative, Technology, Analytics and Account Management to ensure successful project handoff and work is appropriate

Digital Media Manager

Jan 2013 - Nov 2013 (10 months)

Lead internal and client media team on media planning for Online & Mobile platforms
 Understanding brand business & communication objectives, develop communication strategy with understanding of market media trend and consumer media behaviors, monitor media performance and measure media spending effectiveness. Maximize Media savings and value creation
 Applied Best-In-Class practices and lead to develop optimized media model and integration to achieve or exceed the business goals and savings target

Digital Marketing Strategist

Apr 2010 - Dec 2012 (2 years)

Conceptualization, presentation and implementation of digital campaigns. Coordination with team as to schedules, roles and expected results. Provides client with post campaign report analysis complete with metrics, ROI and recommended improvements and solutions.

Creative Marketing Associate

Apr 2009 - Apr 2010 (1 year)

Supervision and coordination of all functionary aspects of marketing (creative design, website administration, events coordination, and marketing communication) Conceptualization and execution of promotional campaigns and activities.

Educação

Diploma Course- Web Animation

2008 - 2009 (1 year)

AB Psychology

2004 - 2008 (4 years)

Qualificações

Google Adwords Certification (2013)

Google

Advanced Skills on Google Display, Search and Analytics.

Facebook Studio Edge (2013)

Facebook

Expertise on Facebook Ads Placements

Certificações

  • US English Level 1
    83%

Verificações

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