Marketing Director with extensive SEO/SEM/PPC, Adwords and Analytics experience
Digital Marketing Director with over 10 years of experience working with start ups and Fortune 1000 companies helping clients achieve their online marketing goals by designing, creating and executing online marketing plans that generated large increases in visitors to their sites that converted at a high rate. Specifically focused on SEO/SEM and PPC campaigns to help increase CTR and Conversion rates while decreasing CPC rates.
Mark promptly delivered the agreed analysis for our site. He was very knowledgable in the SEO field and pointed to us various issues with our current SEO work.
We plan to use him for further work.
Worked with venture capital and private equity company focused on strategic investments in technology and software development companies in North America. Helped make acquisitions and focused on streamlining and optimizing all companies marketing and sales teams of all investment and acquisition companies.
Marketing and Sales Director
Federated
fev. 2001 - mar. 2006 (5 anos, 1 mês)
Wholly owned subsidiary of a global Fortune 50 company, NIAC. Managed all marketing and sales efforts for all technology and software groups within the parent company in North America.
Educação
Bachelor Degree
University of New Hampshire, United States 1985 - 1989
(4 anos)
Qualificações
PPC
IMA
2008
Pay Per Click Certification for SEM
SEO
IMA
2008
On and off page certification for SEO
Analytics Certification
Google
2011
Publicações
Cloud Computing in Marketing
InfoTech
The sum is greater than the individual parts. How cloud computing is generating so much power in marketing.
SAS is getting bigger
IT Now
The increasing role of SAS in our businesses today.
Digital Marketing
DM magazine
Article on PPC/SEM and its growing importance.
Contate Mark Jay A. para falar sobre o seu trabalho