PREVIOUS CLIENTS:
General: Nestle, PowerBar, Figure Magazine, Ameriquest, eHarmony, [login to view URL], Hawaiian Telecom, Hawaii Visitors Convention Bureau, CinemaNow, Gamefly, University of Phoenix, Blue Cross of California, Chilis, Jack in the Box, Curves International, Pardee Homes, Eye Care Centers of America, Fazoli's, North American Travel Journalists Association, Reliant Energy, Astaro Corp., CitySchemes, Commercial Bank of New york, [login to view URL]
Auto Clients: [login to view URL], [login to view URL], [login to view URL], CapitalOne Auto Finance, [login to view URL], [login to view URL], [login to view URL], [login to view URL], [login to view URL], [login to view URL]
Agencies: O'Grady Meyers, TribalDDB, Apollo interactive
SKILLS:
* Expertise in all areas of online marketing with concentration on paid and organic search marketing.
* Experience building Search Marketing departments for both agencies and assorted clients
* HTML & Javascript design with CGI and Perl implementation with development of Intranet & Internet systems ; routine network administration.
* Web Statistical Analysis using data gathering systems such as Atlas DMT, AtlasOnePoint, Webtrends & Urchin.
* Expertise with Web and Graphic design software such as Flash, Photoshop, Illustrator, Quark. Dreamweaver.
* Well developed organizational skills with attention to detail, multi-tasking abilities, and charismatic work ethic with other employees.
* Ability to quickly learn and master all areas of any specific software program or departmental protocol.
ASSOCIATIONS:
* Organization Of Search Engine Optimization Professionals
* SEOby
* TopSEOs
* Internet Society
* International Webmasters Association
* International Web Developers Network
* Boston Interactive Media Association
* Committee of Concerned Journalists
EDUCATION:
University of Massachusetts, Amherst, MA
Bachelor of Arts - May 1997
B.A.’s: Communications, Psychology
Minor: Sociology
REFERENCES: Available upon request
PREVIOUS EXPERIENCE:
Owner: Search Engine Marketing Consultation, Clear Stage Media (NY, MA 1998-Present)
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~ Sample clients: Nestle, PowerBar, O'Grady Meyers
* Search engine consulting services for both large and small businesses.
* Ownership and management of a network of various websites to be used for high PR link exchanges.
* Maximizing the selling of text links on various high PR pages for customers with relevant sites.
* Gathering of user demographics and analysis of statistical data interpretation using systems such as Webtrends / NetIQ.
Director, Search Engine Marketing; [login to view URL] (Santa Monica, CA; 12/05-1/07)
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~ Sites responsible for include: [login to view URL], [login to view URL], [login to view URL]
* Directed all Paid and Organic search engine marketing initiatives, including copy writing and campaign management.
* Set strategic search objectives and tactics for the company, while managing marketing budgets and ROI optimization.
* Created and maintained relationships with vendors such as Google, Yahoo, MSN, Ask, CitySearch, etc.
* Reporting to the COO, responsible for reporting of all areas of lead acquisition and referral; Responsible for all staffing in regards to the Lead Acquisition department.
* Authored business and technical requirement documents for search marketing technology tools.
* Produced search marketing tools such as dynamic landing pages, creative production tools for local user targeting, cross-website product upsell portals.
* Worked closely with technology department to improve websites and lead routers to increase conversion potential.
* Provided detailed analysis of key metrics and program tracking techniques (Omniture) in order to increase overall search performance efficiency.
* Managed external relationships with lead buyers, helping to negotiate the best prices for purchased leads.
* Targeted new business opportunities and partnerships to further monetize all online conversions (examples = used car leads, loan opportunities).
* Worked closely with CapitalOne Auto Finance to promote joint auto buying program.
* Management of affiliate marketing program through Commision Junction.
Manager, Search Engine Marketing; Autobytel, Inc. (Irvine, CA; 2005)
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~ Sites responsible for included: [login to view URL], [login to view URL], [login to view URL], [login to view URL], [login to view URL], [login to view URL]
* Managed all areas of Search Marketing for Autobytel, a leading automotive lead generation company.
* Increased Search Marketing ROI by 100% (approximately $200K monthly) within first 3 months
* Managed relationships with Yahoo, Google, MSN and Ask vendors as well as those with third party companies responsible for minimal outsourced work
* Developed creative, keyword lists, implemented search strategies and responsible for all analysis of search marketing campaigns.
* Worked closely with the New Business Development team to devise strategies for CPA partnerships.
* Collaboration with dedicated Search IT staff of 3 towards developing the ideal in-house search engine marketing technologies.
* Created technical and business requirement documents for website revisions by technology department and dedicated Search IT staff.
Search Engine Specialist; Tribal DDB (Los Angeles, CA; 2004-2005)
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~ Client list included: Ameriquest, eHarmony, [login to view URL], Hawaiian Telecom, Hawaii Visitors Convention Bureau, CinemaNow, Gamefly
* Associate manager within the Search Marketing Department, the only division within the global agency DDB with such a department.
* Developed creative, keyword lists, implemented search strategies and responsible for all analysis of search marketing campaigns for various clients.
* Worked closely with the New Business Development team to devise strategies and provide spend and volume estimates for potential new clientele.
* Collaboration and daily interaction with Account Managers, Departmental Managers & Media Analysts regarding performance on all online campaigns.
* Daily contact and strong relationships with Google &Yahoo account managers on campaigns, with Yahoo Agency Ambassador program membership.
* Management of affiliate campaigns using 3rd party services such as Commission Junction, LinkShare, Direct Response, WhiteFence and others.
* Billing coordination with corporate accounting department and vendors; Provided recommendations to make the billing process more efficient.
* Represented TribalDDB and DDB at various conferences such as Search Marketing Strategies.
Search Engine Manager ; Online Marketing, Apollo Interactive (Los Angeles, CA; 2004)
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~ Client list included: University of Phoenix, Blue Cross of California, Chilis, Jack in the Box, Curves International, Pardee Homes, Eye Care Centers of America, Fazoli's, North American Travel Journalists Association, Reliant Energy
* Developed creative, implemented search strategies and responsible for all analysis of search marketing campaigns for clients within an agency setting
* Evaluated paid search volume estimates and proposal strategies for new business pitches.
* Search engine optimization for client websites.
* Collaboration and daily interaction with Account Managers, CEO, and COO regarding display media campaigns & new opportunities for existing clients.
* Daily contact and strong relationships with Google &Yahoo account managers on campaigns, with Yahoo Agency Ambassador program membership.
* Management of affiliate campaigns using 3rd party services such as Commission Junction, LinkShare, Direct Response, WhiteFence and others.
* Billing coordination with accounting department and vendors; Provided recommendations to make the billing process more efficient.
Search Engine Manager; Astaro Corp (Boston, MA; 3/04-9/04)
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* Handled all areas of Search Engine Optimization for Germany based software company.
* Creation of an extensive link campaign using triangular methodology to increase the number of inbound links with no increase of outbound links.
* Duties include management of all related SEO and PPC issues including meta tag and code recommendations for individual pages.
* Management of all PPC campaigns; overseeing of Search Engine and PPC budget.
* Weekly reporting and cross analysis of SE Results, SalesForce Lead Generation, Keyword Queries, SE and PPC related Revenue, and others.
* Management of all SE submissions and Paid Inclusion programs such as Insite, Yahoo, Teoma, etc.
* Collaboration with various online review sites to acquire both a product review and new inbound link.
* Contract negotiations and management with sites such as Tucows and CNet/[login to view URL]
* Development of syndicated materials such as RSS and .JS feeds to provide free content and in doing so, adding a new inbound link to Astaro.
* Collaboration with sales team to personally manage all links added to sales partner sites to maximize keyword effectiveness.
* Development of an extensive SEO Best Practices Library to track all daily news regarding the SEO industry.
Manager; Web Department & Online Marketing, City Schemes (Boston, MA: 4 store locations throughout MA; 3/03-3/04)
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* Evaluated and revised the company business model in order to stimulate ecommerce profitability for [login to view URL] .
* Design and administration of all website pages and graphics with full marketing database management
* Responsible for all customer service responsibilities regarding internet sales, customer communications, and sales processes.
* Targeted and weighed economical options for various third-party services such as email clients & web servers and negotiated contracts.
* Construction and maintenance of various internal sales tools such as the Product Image Library and Web Information Guide to aid all store personnel.
* Daily interaction with vendors regarding updated products and images to be added to both the website and self-designed sales tools.
* Creation of all City Schemes advertisements and press materials such as brochures and phone directory listings.
* Managed all e-marketing campaigns & online marketing such as directory listings & search engine optimization.
Owner & Editor, [login to view URL] (2000-Present)
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* Owner and operator of unique, high traffic, revenue producing website dedicated to the topic of college sports.
* Negotiation of all advertising contracts & management of all affiliate partnerships as well as various SEO campaigns as link exchanges; tracking of all CPC, CPM and CPL affiliate information.
* Writer and editor of various articles, many of which have been syndicated to various print and online media outlets.
* Provide radio guest spots for various sports stations as well as interviews with interested print and internet sites.
* Consultant role for various sports related websites, providing assistance in development strategies.
Media Consultant & Website Designer, Freelance (NY, MA 1998-Present)
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* Freelance website design and consulting service, providing inexpensive design & web hosting solutions for artists, communities, and small businesses.
* Gathering of user demographics and analysis of statistical data interpretation using systems such as Webtrends / NetIQ.
* Design of both digital and print publicity and press documents.:
Examples are available at: [login to view URL]
Online Marketing Manager/ Web Producer & Designer / Technical Support Rep., Commercial Bank of New York (NY, NY 5/00-1/02)
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* Managed all areas of Search Engine Optimization and online marketing.
* Lone member of internet banking technical support department; Worked with various 3rd party companies, maintaining company ebanking software.
* Responsible for all registration and training of new customers; Customer & Technical support for all user technical problems and customer inquiries.
* Designed and maintained internet data for company website; QA work for all areas of website, intranet, and intranet database.
* Created the CBNY company intranet with security protocols for company policies & procedures, etc.
* Member of the marketing department, creating product presentations, input into all new product marketing and print advertising concepts
For examples, please visit: [login to view URL]
Flash Examples: [login to view URL] (Intranet examples available upon request.)
Client Support Associate & Production Coordinator, Broadcast Architecture/Clear Channel (Princeton, NJ 9/98-11/99)
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* Client support for Smooth Jazz Network TM Program Directors & Consultants
* Organized & scheduled production for all Mix MasterTM reports, while additionally serving as sole video editor for Focus Group videos.
* Maintenance of Company website, and routine computer network trouble-shooting
* Development of a cross corporation extranet for client data sharing, organization of client database, and creation of format specific databases.
Copy Editor, The Editor & Publisher Co. (New York, NY 1998).
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* Editor of the 1998 E&P Journalism and Fellowships Guide
* Copy edited material for E&P Market Guide, E&P Directory of Syndicate Services & E&P International Yearbook
* Located new publications for directories and contacted newspapers for personnel updates
Radio Promotions Director, 1- 800 - Prime CD Record Label (NY, NY; 1997- 1998)
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* Responsible for all decisions of radio promotion department, promoting 20+ artists throughout North America.
* Tracking of airplay on approximately 800 stations, through phone communication, fax, and email.
* Wrote and designed all press materials and trade journal ads; Arranged press interviews and artist tours throughout U.S.
* Full tour support functions, arranging both in-station and telephone interviews.
* Assistant A&R role; reviewing demos and live performances.
* Customer service duties such as handling of orders, and label inquiries.
Independent Radio Promoter, Quintessential Entertainment (NY/NJ/MA; 1995-2000)
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* Worked with various un-signed and signed acts, promoting to both reporting & non-reporting College and Alternative stations.
* Assisted with some production and managerial routines, while utilizing promotional, marketing, and publicity skills.
Freelance Writer / Researcher for MUSIC RESOURCE GROUP ,The Radio FLYER, and College 500 ([login to view URL]) (NY/NJ; 1998)
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* Served as researcher and data compiler for1999 publication of The Musicians Guide, a 400 pg. book of radio, press, venue, & retail info.
* Edited the Radio Flyer newsletter for radio programmers in NY/ New Jersey area; Including album reviews for College 500 internet site.
Administrative Research Assistant for University of Massachusetts, Psych. Dept., Susan Whitbourne, Ph.D. (1996-97)
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* Handled multiple projects involving extensive research in a timely manner.
* Directed laboratory staff of (7) research assistants.
* Devised approaches for data coding of survey responses, while trouble shooting all computer problems.
* Assisted with experimental and bibliographical research for textbook publication, Psychology and Aging.
Radio Promotions Assistant, (Summer 1996) WJLK FM/AM, Ocean, NJ; Nassua Broadcasting
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* Strengthened skills in promotional work and research participation, while adding to professional understandings in such areas as advertising revenue and radio sales; attendance at all station meetings.
* Remote location set-ups/ promotion work at such sights as AVP Volleyball Tournament, Belmar, NJ.
On-Air Talent and Producer, WMUA-FM, Amherst, Ma, (1994-1996) 1000 watt FM station, broadcasting across Western MA.; Sports Department
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* Duties include production and interview work for such programs as first ever collegiate water polo broadcast.
* Weekly sports news writing, broadcasts, and AP Wire service use.
* Color commentary for nationally ranked men's and women's basketball programs.
* Underwriting work to raise money for station budget.
