Hello there, I have worked in SEO and Digital marketing for over 10 years and have used WordPress as my CMS, I find it easy and more effective when it comes to SEO automation. Part of my strategy revolves around content, content structure as well as understanding our competition in the Serps. With link building, I find high ranking pages to get your links placed for better trust through google and bing. The tools that I am expert in are Ahrefs, SEMrush as well as moz and content king. Also, please let me know if I will have access to the Ahrefs account. And if I will have to add content to the site so that I can wrap my head around how I will start this project. Thanks Again.