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Ingressou em outubro 10, 2006
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CURRICULUM VITAE PERSONAL DETAILS NAME: ERIC MONONO NGOMBA DATE OF BIRTH: 02 SEPTEMBER, 1968 NATIONALITY: AMERICAN/CAMEROONIAN. Education Sep 1992 - Aug 1994 Master's Degree - Marketing-MBA Hofstra University - USA - Hempstead, NY Aug 1987 - Aug 1992 Bachelor's Degree - Marketing Hofstra University - USA - Hempstead, NY Aug1978-Aug1985 A/L Certificate-Baptist high school-SW-Cameroon. O/L Certificate-Government high school-Buea, Cameroon. Aug1972-Aug1978 First School leaving Certificate Experience Jan 2005 - Jul 2006 Cendant, USA - Parsippany, NJ Director Marketing, The Americas Cendant is a global travel and real estate service organization representing the most recognized brands in the industry. Galileo services 60,000 travel agencies in the Americas with a software solution to access vendor travel inventory. Director Marketing-Galileo Americas • Led the online and traditional marketing function for the United States, Canada and Latin America to increase new sales, drive client retention and increase product adoption. • Managed a $4M budget and a department of five marketing managers to create a comprehensive marketing function including advertising, branding, direct marketing, public relations, marketing communications and sales support. • Developed the online marketing function including website development, membership drives, tracking and ongoing communications, resulting in a 300% increase in online registrations. • Created the marketing measurement infrastructure increasing budget efficiencies. • Redeveloped the Galileo brand in the marketplace through an integrated marketing program including industry events, print advertising, sales communications, client communications and specialized client events. Aug 2001 - Dec 2004 Automatic Data Processing(ADP), USA - Parsippany, NJ Senior Director Marketing-Major Accounts AUTOMATIC DATA PROCESSING (ADP), Parsippany, New Jersey 1998 - 2004 ADP is consistently ranked by Fortune Magazine as one of the top five computing services companies in the U.S. with over 500,000 clients and $7 billion in annual revenue. Senior Director – Major Accounts Business Development and Competitive Strategy • Established standard criteria for the evaluation of business opportunities across multiple business units. • Developed business cases for strategic product extensions and acquisitions. • Performed financial analysis that provided information vital to the decision-making process. • Managed strategic partner relationships to enhance products and expand distribution. • Directed competitive positioning strategy, including product set positioning and multi-product bundling. • Led product and service feature development to close competitive feature gaps and increase client base. Senior Director – Major Accounts Product Management • Researched and analyzed clients’ needs and market trends to conceptualize, develop, and launch products that increase revenue and market share. • Created multi-product suite solutions, leading strategic feature development and managing full product lifecycles. • Oversaw the development of new Payroll and Human Resource solutions and products targeted at mid-sized businesses, achieving above plan results throughout the product lifecycle. Sep 1999 - Aug 2001 Automatic Data Processing(ADP), USA - Parsippany, NJ Senior Director-Marketing Small Business Services Product Management and Marketing • Developed and executed effective marketing strategies for the small business product portfolio that includes payroll products, human resource solutions, and financial management applications. • Coordinated product marketing efforts, including the development of collateral, demos, and materials to support the brand position. • Recruited, developed, and supervised the product marketing team for the Small Business Services Division. • Managed the marketing budget, controlling costs and streamlining processes to maximize program efficiency. • Led product development for the small business suite, including the creation of product specifications, positioning, pricing, and competitive strategy. • Identified business development opportunities and evaluated acquisition candidates to support “build versus buy” decisions. Director- Product Marketing and Management • Designed marketing programs that increased client retention and facilitated cross-selling opportunities. • Established business development initiatives and built productive partner relationships. • Negotiated contracts and executed business licensing agreements with vendors and Internet business partners. • Directed product development for the Internet product portfolio, including user interface, product integration, and product feature set. Sep 1998 - Aug 1999 Automatic Data Processing, USA - Parsippany, NJ Manager Online Marketing Manager Online Product Marketing • Produced marketplace positioning and competitive analyses for new and existing products. • Designed marketing communication materials, sales collateral, promotional materials and videos, product demos, user guides, product packaging to support brand redevelopment. • Oversaw the development and launch of the division’s first software based payroll application. • Planned and established the Internet based selling model and e-Commerce website. • Developed and managed the division’s first human resources software solution with responsibility for pricing, positioning, distribution, and product launch. • Managed technical product development and enhancements for software and Internet applications. • Responsible for leading product pricing and positioning activities. Mar 1997 - Sep 1998 Prudential Insurance Company of America, USA - Newark, NJ Manager Prudential Insurance is the largest diversified financial institution in the world, and largest insurance provider in North America, offering industry leading solutions in insurance, investments, and real estate. Associate Manager – Marketing Performance and Information • Planned and executed research projects within Property and Casualty Insurance, Healthcare, Corporate Marketing, Life Insurance, and Corporate Communications divisions that were directed at measuring and improving customer and agent satisfaction. • Implemented and developed corporate standards for evaluating the effectiveness of marketing communication campaigns. • Led marketing efforts that drove brand repositioning following a corporate crisis. • Directed qualitative and quantitative research projects that were critical to the successful redesign of corporate client communications Strengths Marketing communications Expert, 15 year(s). Business to Business Marketing Expert, 10 year(s). Consumer Marketing Expert, 15 year(s). Branding Expert, 10 year(s). Marketing Planning and Incentive Marketing Expert, 15 year(s).

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