Imagem de perfil de msjabez
Bandeira de Canada Toronto, Canada
Membro desde 11 de outubro de 2007
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Results oriented, persuasive corporate communications professional with more than 10 years in public, private and community organization sectors. Strong leadership, project management and team-building skill set. Solid market generating/ cross-media expertise (web, video, advertising.) Fifteen years as a senior manager, creative consultant, and writer. CAPABILITIES: Exceptional copy writing and editing skills Extensive advertising and marketing capabilities Solid community and public relations proficiency Strong understanding of diverse communities CHRONOLOGY OF SUCCESS: (March 2008 - present) Freelance Consulting Acted in the role of Copywriter, Editor, Proofreader, Web Content & Proposal Writer The York School [login to view URL] EH Price (Heating Ventilation Air Conditioning) [login to view URL] Community Outreach Canada [login to view URL] Global Resources Technologies Inc. [login to view URL] My Sweet Deal Inc. [login to view URL] The York School (A Co-educational International Baccalaureate World School) 2006- 2007 Manager, Communications and Marketing (one year contract filling in for a leave of absence) Recruited to oversee the Communications and Marketing Department, and to develop and implement a cohesive marketing and communications plan *resulted in strengthened awareness and interest in student enrolment Ensured consistent and distinct branding and recognition for school and its constituents Provided communication material for Heads and faculty to wider school community, resulting in significant support and participation from parent community Developed, maintained, and communicated school branding, design standards, creative content, communication materials, Annual Report, and school newsletters which attracted greater alumni interest in fundraising Assessed and initiated advertising and external publications development, design and printing requirements Oversaw school web design, managed web content, updates, news and calendar events Inter-Varsity Canada — (contract) 2004-2006 Senior Communications Writer Author and editor for 2005 Annual Report Developed effective and successful strategies for Marketing and Direct Mail Campaign for national outreach program targeting students - resulted in increased funding for program expansion Consultant and senior writer supporting key initiatives, plans, and communication materials for President, Vice-President and National Director Researcher/writer for fund development proposals and presentations to support to national events and initiatives (Urbana 2005) Developed creative strategies and copy for direct-mail, marketing and fund-raising materials Supported the development of a leading-edge website (content/copy) - [login to view URL] - significantly increased visibility and use of web for gift and legacy programs World Vision Canada (contract) October 2003 — January 2004 Consultant and Acting Manager — Life Change Volunteer Network Spear-headed volunteer recruitment and orientation programs Canadian Cancer Society Mississauga Unit (contract) March — September 2003 Volunteer Development Coordinator and Communications Manager Successfully developed and facilitated initiatives to support agency programs/services Initiated and developed annual and national volunteer recognition events Key contact for recruitment programs, public communication, press releases, direct-mail and advertising materials Creator and senior editor for unit newsletter (mailer & web) Responsible for overall website content and copy Sherry & Associates — Freelance 2000-2003 Copywriting, editing and customer service associate for various individual projects Creative Merchandising Concepts — Advertising Agency - (contract) 1994-2000 Senior Creative Director Key creative lead and liaison between company and Fortune 500 clients Senior creative source, copywriter and editor for all brand executions Developed innovative solutions, strategic marketing and brand initiatives for Wal-Mart Canada *Significantly increased sales/revenues for point of purchase campaigns Co-coordinator for all production components related to final creative Responsible for all external media, direct mail and print campaigns EDUCATION University of Waterloo, Ontario - Bachelor of Arts Degree — Sociology Major Humber College — Certificate — Public Relations Humber College — Certificate - Volunteer Management Program Core Management Training Certificate – Geneva Park
$40 USD/hr
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