Prewalker Box Packaging
OBJECTIVE -Redesign prewalker collection box & packaging accessories -Brand prewalker collection with distinct color palette & graphic treatment -Communicate 'giftability' of prewalker shoes -Communicate brand commitment to 'fit' -Improve in-store experience: boxes hanging open at bottom, inability to access desired box without removing all boxes from rack ROLE -Design -Copywriting -Material sourcing -Costing/Estimates -Sampling for quality assessment -Creation of order codes between shoe & packaging factories -Assembly instructions for shoe factories RESULTS -Multi-piece packaging design: box, box hanger, size stickers, descriptive outsole stickers, custom gift wrap sized to the box -Branding approach: focus on comfort, with signature cloud designs and a soft, gender neutral color palette -Focus on gifting: removable box hanger, custom gift wrap with instructions on placement/wrapping, gift wrap callout on box -Commitment to fit: size chart -Improved in-store experienc
About Me
I'm a graphic designer with experience in print, digital and retail design, targeting retailers as well as consumers. I have a history in campaign & photoshoot planning, and enjoy projects as large as multi-faceted marketing campaigns and as small as one-off retouching projects. I'm skilled at Adobe Photoshop, Illustrator and InDesign, and have trained in illustration in various hands-on mediums.
$ 25 USD/hr
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