Trade Catalogs
OBJECTIVE -Provide up to 4 catalogs at the beginning of every season to cover domestic & international markets, multiple brands -Assess storytelling to better communicate new brand initiatives, product innovations, features & benefits -Include extensive product information for 160+ shoes, but also allow retailers to view as much of the line as possible on a single spread -Implement time-saving strategies & programs to shorten production timeline, allow for last minute assortment changes ROLE -Design (Indesign & EasyCatalog Plugin) -Photography: seasonal concepting, photoshoot planning & execution -Copywriting -Retouching -Vendor relations -Print material selection -Quality Assessment, Proof Approval RESULTS -Up to 4 catalogs per season, ranging from 25-70 pages each, totaling over 450 pages -Addition of spreads dedicated to product trend research, in-store initiatives, new product constructions, and line overviews -Implementation of EasyCatalog plugin for auto
About Me
I'm a graphic designer with experience in print, digital and retail design, targeting retailers as well as consumers. I have a history in campaign & photoshoot planning, and enjoy projects as large as multi-faceted marketing campaigns and as small as one-off retouching projects. I'm skilled at Adobe Photoshop, Illustrator and InDesign, and have trained in illustration in various hands-on mediums.
$ 25 USD/hr
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