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INDEPENDENT CLIENTELE ------------------------- Seattle Symphony | Seattle, WA Publicity, web marketing, broadcast services • Created online promotion elements in support of Orchestra festivals • Maintained Orchestra’s online media section and concert event information • Secured media coverage for Seattle Symphony, Benaroya Hall and Soundbridge • Created, edited and distributed press releases • Coverage included: Seattle Times, Seattle Post-Intelligencer, New York Times, Los Angeles Times, FOX News, KOMO-TV, KING-TV & KCPQ-TV (all Seattle) – many more • Coordinated with agents, publicists and artists such as Lily Tomlin, Wynton Marsalis, Cassandra Wilson and Lang Lang for various interviews. [login to view URL] | San Jose, CA Media relations strategy, execution • Conducted market research, branding and internal messaging to focus target audience • Developed and executed integrated multi-media public relations launch plan • Supervised creation of media microsite featuring podcasts, viral video and other resources • Coverage included various trade publications as well as Northern California area daily news and business outlets [login to view URL] | Palo Alto, CA Broadcast services • Developed and executed broadcast strategy for online music store startup • Produced TV news b-roll package under budget • Coordinated and supervised satellite feeds • Conducted outreach and follow-ups to broadcast media from local to national news and entertainment outlets • Markets included TV stations in New York, Denver, San Francisco and Seattle as well as ABC World News Now and potential feature on CBS Evening News as well as other top 30 local news markets [login to view URL] | Atlanta, GA Media relations services • Conducted Web site marketing/design audit • Assisted in rebranding, messaging and redesign of Web site • PR campaign included writing/editing/distributing press releases and media outreach • Traffic increased 27% with 9% of new visitors signing up for premium services R&R Partners | Las Vegas, NV Event planning, execution, media relations • Planned and executed event on behalf of Las Vegas Tourism Authority and Sports Illustrated • Secured event location and created Las Vegas environment • Edited and distributed press release • Coverage included KJR-AM SportsRadio, KOMO-TV, KING-TV and NWCN Sports Tonight Opposite Approach Publications | Houston, TX Marketing/Media relations services • Developed marketing/media plans and execution for launch of self-published e-book • Project included writing, editing and distributing 15 press releases • Secured reviews from various book critics and authors including Douglas Roushkoff, FOX News and several influential spiritual blogs BS Productions, LLC | Seattle, WA Media relations services • Provided media relations support for debut production by Seattle theatre company • Press release and e-card creation and distribution to Seattle and surrounding area media • Coverage included Seattle Times and Seattle Weekly as well as a few local online entertainment sites Porter-Novelli | Seattle, WA Media relations services • Worked for HP reviews team including digital imaging (cameras and printers) and digital entertainment (MP3 players, entertainment centers) • Secured HP products for reviews in various tech, lifestyle and business outlets including Wired, New York Times, Wall Street Journal, USA Today and more • Created launch plans for new products and researched new avenues for coverage SPR | Seattle, WA Broadcast services • Developed and executed broadcast strategy for Musicmatch – digital music company in San Diego • Produced b-roll package for TV news outlets across the country • Coordinated and supervised satellite feeds and conducted media outreach • Conducted media training for Musicmatch CEO • Coverage included live interview on CNBC Power Lunch, various local TV news markets ExiTheatre | Seattle, WA Media relations • Provided media relations for world premiere of original rock opera "Diana Moves" in Seattle • Secured coverage in The Stranger, Seattle Weekly and other local online art/theatre sites PR AGENCY EXPERIENCE -------------------------- Edelman PR | Seattle, WA September 2003 – December 2003 Senior Account Supervisor • Managed Microsoft Home and Retail Division and Microsoft’s Macintosh Business Unit accounts • Reshaped team structure, PR strategy and budgets for both accounts • Produced video for high-profile media event for the Macintosh Business Unit Microsoft Corp | Redmond, WA September 2002 – February 2003 PR Manager – contract position • On-site temporary PR manager within marketing team (in conjunction with Weber Shandwick role) • Supervised all internal/external communications including: o Development of strategies to support overall Microsoft TV business plan o Speaking opportunities for executives o Crisis communications plans o Writing of technical/white papers for placement within cable/telco industry trade outlets Weber Shandwick | Seattle, WA March 2000-September 2003 Account Supervisor – Microsoft TV, Verizon Wireless • Shaped positive team environment in conducting day-to-day media/analyst relations activities • Set positive working relationship with client to achieve short/long-term goals • Spearheaded strategies that turned around perception of Microsoft TV within the cable industry from negative to positive • Exceeded goals with regards to quality and quantity of media coverage • Assisted in raising team members to a total of five promotions • Managed overall budget and team schedules • Provided on-site counsel at various tech, TV and entertainment trade shows and related events • Nurtured relationships and secured coverage with key reporters at top publications including The NY Times, WSJ, LA Times, Hollywood Reporter, Electronic Media and various cable/TV publications • Assisted with various new business strategies and presentations Co-founder – Broadcast Services Team • Co-founded and managed Broadcast Services Team • Provided broadcast-specific counsel, media outreach and video production services • Projects within the Weber Shandwick network included: o Microsoft Windows Media Division o MSN Money/[login to view URL] o Verizon Wireless o American Airlines o Hershey’s o Toshiba Tablet PC • Generated an additional, untapped revenue stream for Seattle office TV NEWS EXPERIENCE ------------------------ KGW-TV | Portland, OR April 1997-January 2000 Executive Producer – Special Projects • One of a four-person newsroom management team in charge of 60+ person newsroom • Updated news content and links from stories on KGW website • Supervised investigative unit, news specials, investigative reports, documentaries and series work o Coordinated shoots, conducted interviews, co-produced stories including writing/editing, handled post-production work for documentaries • Supervised live events including election coverage, Vancouver 4th of July Celebration and various breaking news events • Awards included Edward R. Murrow regional award – Best Documentary for “The Willamette River: Currents of Change” KSTW-TV | Seattle, WA January 1996-April 1997 Executive Producer – Special Projects • Supervised news specials, series and documentaries for the then CBS-affiliate • Assisted consumer reporter Herb Weisbaum on select stories including annual Holiday Toy Test • Field produced select stories and series for air on CBS News • Coordinated live specials/events including AT&T Family Fourth on Lake Union & The Bite of Seattle • Awards included regional Emmy Award – Best Documentary for “Struggle for the Summit” KGW-TV | Portland, OR September 1994-December 1995 Newscast Producer • Produced 11pm and 5pm newscasts • Helped take 11pm newscast from #3 to #1 in a year • Broke record for the highest-rated 11pm newscast in Portland at the time • Produced several “instant specials” on major breaking news stories including windstorm of ’95, severe flooding in Southwestern Washington and Keiko’s move to Oregon Aquarium KXLY-TV | Spokane, WA May 1990-September 1994 Newscast Producer • Produced weekend, 11pm and 5pm newscasts during tenure • Field produced political, business and investigative stories • Produced breaking news coverage of Randy Weaver standoff at Ruby Ridge, Spokane wildfires of ’92, Fairchild Air Force Base shooting and B-52 Bomber crash • Earned two Best Newscast awards from Associated Press