For the creation of their first logo, the Deyizia showroom in Beijing wanted to highlight the "yi" character in it's Chinese name, a character that carries many positive meanings in Chinese. The home design showroom cooperates with numerous European furniture and kitchen designers, bringing their products to the Middle Kingdom, and the logo integrates this sense of openness. The logo features black stripes representing an opening door together with a red square representing China. The "yi" character featured in its center has been modernized and stylized, giving it a more geometric appearance and contributing to the contemporary feel. The rectangular shapes and consistently geometric constituents thus blend together as a harmonious yet edgy whole.
Pinyin Studio is a graphic design company active within the fields of publishing, web design, advertising, visual identity creation and photography. While based in Beijing, we do not limit our scope to any particular continent. Employing art directors from ESAG Penninghen in Paris, the world's top school for graphic design, our job is to provide creative, world-class design to clients from all parts of the world. The concept of versatility is essential to our work: We are specialized in offering a French style of design adapted to the Chinese market and we also work with clients in Europe, providing high-class design at competitive pricing. Our cross-cultural ambitions are reflected by our name as "pinyin" refers to the system used to transcribe Chinese characters into roman letters. Being composed of an international team, Pinyin Studio is able to assist you in English and Chinese as well as French and Swedish.