CTR Improvement
por
rajkapoor25
The campaign was having good conversion rate but the CTR was very low, as a result it was not getting enough impressions and clicks. I added many search queries which were not related to the business, and also did A/B testing of ad creatives to improve the overall CTR. This led to the increase in clicks and thus conversions.
Sobre Mim
Google AdWords Certified online advertiser. Has experience of 6+years in SEM industry with expertise in paid search & display. Hands of experience in campaign building, launching and optimization. Has in-depth knowledge of A/B testing of landing pages, Google Analytics and running campaigns on automated rules.
