Robert F.

As the first employee of iStrategy, this specialist was the primary point for fulfillment of the daily operations of search engine marketing activities for a growing number of online customers. Working closely with high level management to develop business plans and organize the business process for the iStrategy division, his duties include search engine optimization for [login to view URL], iStrategy,com and beta iStrategy clients while also juggling multiple pay per click campaigns within the Adwords Network. Due to his hands on experience at [login to view URL], and at a high level of professionalism at the agency level working at one of the top fifty interactive agencies in the United States in both analytics and search marketing. Prior to joining 1parkplace Inc., this specialist was a Search Marketing Consultant for one of San Diego, CA's top interactive marketing agencies, where he managed multiple national PPC campaigns . While working on one national campaign this specialist was responsible for nearly doubling the company’s daily sales while decreasing paid advertising costs. In doing this he doubled the effectiveness of paid search dollars measured in Cost Per Sales (CPS), as he was able to decrease the CPS for this national account from %30, down to %10 within the first 30 days of consulting. Educated on the central California coast, this specialist attended California Polytechnic State University, San Luis Obispo where he received a Bachelor of Science degree in I.T. with a concentration in Industrial Sales and Marketing. His passion for internet marketing was apparent even in college where he authored a 60 page senior project prospectus where he documented a process flow any small business could follow to begin an online marketing effort. His knowledge in SEO/PPC is merely and expansion of this base knowledge and continues to expand daily with his growing passion and expertise within online marketing strategies. Specialties: Search Engine Marketing, Pay-per-click advertising (PPC/CPC), Search Engine Optimization (SEO), Database Driven Website Development, Small Business Internet Strategy Consulting