Marketing Strategy for Nirma Detergent

por rohanindia
Marketing Strategy for Nirma Detergent

Outline of the project: 1.Objective of the project:To suggest marketing strategies for Nirma Detergent by doing various market analysis and feedback 2. Analysis:To identify the problem through; A)SWOT analysis B)Competitive analysis:Market share C)Target segment: D)Consumer feedback: E)Seasonal analysis: After identifying the exact problem with Nirma Detergent I came up with the solutions for Nirma Detergent these were based on the 4P's of marketing 1.Product strategy:Solution for existing product and idea for New Product Development 2.Pricing:Solution for competition based pricing, Psychological pricing,target segment pricing and value based pricing 3.Place:Solution for designing an effective distribution channel 4.Promotion:Creative advertisement campaign and effective sales promotional strategy was suggested for Nirma

image of username rohanindia Flag of India Kolkata, India

Sobre Mim

Studied Business management with special focus on Marketing.I am having the conceptual understanding on Marketing Management,Economics,Financial Management,Statistics,Human Resource Management,Management Information System,Strategic Management, Market Research and Consumer Behavior. Apart from the theoretical knowledge,I applied those concepts in real life [login to view URL] appreciation for Marketing major projects.I also participated in intra college Football and Cricket tournament,and was an active member of event organizing committee. My career objective is Seeking the opportunity to work with a reputed institution in the field of internet marketing and customer service and support to improve my organizational skills by meeting the organizational objectives

$3 USD/h