I am a Tracking & Digital Ads Expert specializing in Google Ads, Meta Ads, GA4, Google Tag Manager (GTM), call tracking, and CRM integration. I help businesses track, optimize, and scale campaigns using accurate conversion data. My role is to build a complete tracking + ads + automation system so every lead, call, and sale is clearly measured, attributed, and optimized. I don’t just run ads or install tags — I connect analytics, ad platforms, CRM, automation, and AI into one reliable system that improves performance and decision-making. I primarily work with service-based and lead-generation businesses that struggle with broken tracking, missing conversions, poor attribution, or unreliable CRM data. My focus is clean data, scalable systems, and long-term results. Core Skills & Expertise GA4 & Google Tag Manager (GTM) I set up GA4 and advanced GTM tracking with custom events, conversions, funnels, and audiences. I ensure accurate data collection across websites and funnels. Conversion Tracking I build end-to-end conversion tracking for forms, phone calls, chats, and bookings, ensuring accurate attribution across ads, analytics, and CRM systems. Google Ads Conversion Tracking & Campaigns I set up, fix, and optimize Google Ads campaigns and conversions, including enhanced conversions and offline conversion tracking for better smart bidding. Meta Ads Tracking & Optimization I implement Meta Pixel and Conversion API (CAPI) for reliable event tracking, improved attribution, and stronger Facebook and Instagram Ads performance. GCLID & UTM Tracking I capture and pass GCLID and UTM parameters into forms and CRM to eliminate “unknown source” leads and reporting gaps. Call Tracking (CallRail & DNI) I configure CallRail with Dynamic Number Insertion to accurately track inbound calls from Google Ads, Meta Ads, and Local Service Ads. Google Local Service Ads (LSA) I set up and track Google Local Service Ads with call attribution and CRM visibility for local businesses. CRM Integration & Attribution I integrate CRMs (including GoHighLevel) with ads and analytics to ensure clean lead-source attribution and pipeline tracking. GoHighLevel (GHL) I set up GHL forms, pipelines, workflows, automation, and reporting for lead capture and attribution. Marketing Automation I build automation using CRM, Zapier, SMS, and email to improve lead response speed and conversion rate. Twilio SMS & Email Marketing I set up SMS and email marketing automation for follow-ups, reminders, and re-engagement. AI Agent & Chatbot Setup I deploy AI chatbots for websites and funnels to capture, qualify, and route leads automatically. Reporting & Dashboards I build Looker Studio dashboards showing leads, calls, CPL, ROAS, and performance you can trust. If you need clean tracking, better-performing ads, proper CRM attribution, automation, and clear reporting, I’m ready to help. 📩 Send me DM, and I’ll tell you exactly need to do and how to fix it.