Root P.

Portfolio link : [login to view URL] Innovative and user focused professional with 10+ years of experience in the field of business and design. Proven success in working on a variety of projects, including web design, UI/UX research and design, branding, and marketing campaigns, resulting in greater brand awareness and acquisition for the company. Proficient in researching and working with the team to create user personas, user journey maps, mental maps, flows, wireframes, and building user interface mockups and prototypes and developing an effective user experience for web applications, utilizing HTML, CSS, and JavaScript to streamline the data collection process and ensure optimal performance. Fosters a culture of excellence and innovation by working closely with developers, designers, end users, and business critical stake holders to create an engaging, intuitive, and lasting impact on the user experience.