Branding Guidelines
One of the most important things about creating a brand is making sure everything is cohesive. Once a brand pinpoints their values and how they’d\nlike to be perceived, they have to make sure all their touchpoints refer back to these values.\n\nBeing the Branding OIC in NTUC Corporate Communications Department, I am in-charged of brainstorming and creation of the guidelines to ensure\nconsistent enforcement of the identities designed. Here are some examples of the branding guidelines created in the past four years.
About Me
Areas of expertise in the following: Design/Multimedia • Corporate Identity • Corporate and Marketing Collaterals • Publications • Photo enhancing and retouching • Video Production • Mobile Applications • Interactive Applications Branding/Marketing • Market Research • Marketing Strategies • Product Positioning and Branding • Brand Management
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