Logo Proposal for "McCallum Group"
by
slichy
McCallum Group is a realtor that heavily focusses on using video marketing in youtube channel. The concept is to merge 2 critical element business, property and video marketing (youtube) The style of logo is to make it simple and minimal, using triangle as a basic geometry and arrange it to make a proper icon. The baseline color is grey that can represent architecture, commerce, and industrial. with 3 shades of grey it will create solid and stable meaning The main color red, comes from youtube. Red has the high emotional impact to encourage viewer to be more energic and passionate into vide marketing content
