Choose a company to analyze the marketing mix. It can be a local company or a national company. If you’re thinking of starting your own business or you know someone who is, you’re welcome to do this project on that idea, but please see me about it first. This is also a good time to get a head start on BA499 Business Planning. You can do the market research and develop your marketing mix now. I’ll be asking you to submit the first part of your project by the end of Week 3 so start thinking about it right away.
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