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EXPLORE
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$25 USD / Hour
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India (5:22 AM)
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Joined on March 9, 2008
$25 USD / Hour
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Profile Summary - A seasoned marketing professional with18 yrs of experience in building young businesses across different sectors. From last 10 years, I have focused on building businesses in the digital space & have been a part of 5 successful e-com ventures in telecom, travel, fashion/lifestyle and food tech domain. Core strengths and skills - Clear strategic thinker, with key management skills like strategic planning, forecasting, budgetary planning, Project management, Business development and Scaling businesses to the new height. Expertise: Online/Digital Marketing, Media Planing, Marketing strategies, Product Management, Leading cross functional team, e-Commerce, Retail, Fashion and luxury, Travel, SEM, SEO, Affiliate Marketing, Trade marketing, Negotiations, PR.
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Experience
Regional CMO - South East Asia
May, 2015 - Jan, 2016
•
8 months
foodpanda GmbH
May, 2015 - Jan, 2016
•
8 months
- Defined KRA’s, reporting structure and brought transparency in management. -Implemented target and performance based budget allocation process. -Developed and implemented global reporting and monitoring system at HQ. -Gave 15% MoM regional growth with 50% growth in customer acquisition in SG and HK. -Played leadership role for strategising, planning and supervising all ATL, BTL , digital marketing PR & communication, Trade marketing and marketing agencies.
May, 2015 - Jan, 2016
•
8 months
VP Marketing
Mar, 2014 - Apr, 2015
•
1 year, 1 month
Trinket Info Services (P) Ltd. - A Delivery Hero Venture
Mar, 2014 - Apr, 2015
•
1 year, 1 month
-Introduced new data-driven concept “Agile marketing approach" which increased the team effectiveness. -Boosted order volume by 500% and brought down customer acquisition cost by 40%. -Partnered with various e-wallet’s and used them to offer cash backs and discounts. -Elevated as Regional CMO, Foodpanda GmbH after acquisition.
Mar, 2014 - Apr, 2015
•
1 year, 1 month
GM Marketing & Technology
Nov, 2011 - Feb, 2014
•
2 years, 3 months
HighStreetLabels.com - American Express GNS funded portal to offer global premium brands.
Nov, 2011 - Feb, 2014
•
2 years, 3 months
-Part of the founding team with complete P&L responsibility. -Key contributor in the conceptualisation and execution of the multi-currency premium lifestyle platform by incorporating strategies such as global digital marketing, Media Planning, Agencies, technology, and infrastructure. -Setup the business operations by driving the complete product strategy. -Built up the organization by hiring key individuals across all functions of technology and marketing.
Nov, 2011 - Feb, 2014
•
2 years, 3 months
Education
Indian Institute of Management, Calcutta
2004 - 2006
•
2 years
EPBM
India
2004 - 2006
•
2 years
Shivaji University
1995 - 1997
•
2 years
MBA
India
1995 - 1997
•
2 years
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