More than 4 years of Internet-based advertising and marketing experience, with multiple Bing and Google Certifications, including Google Analytics, Adwords Search, display and Mobile Advertising. Conversion specialist with strong analytical skills.
Specialties include:
1. PPC Campaign Management - Adwords, Bing, Facebook, Twitter, and many others.
2. Retargeting campaigns setup & optimization.
3. Bid Modification Specialists.
4. Conversion optimization through demographic Targeting (by Age, Sex, Income, Location and more).
5. Conversion optimization with the help of Device Targeting (by Desktop, Mobile or Tablet, even specific devices like iPhone 5s).
6. Google Analytics configuration to capture goals, events, custom dashboard etc.
7. Google Tag Manager.
8. Conversion Rate Optimisation.
9. Landing Page Development and Optimisation Specialists.
10. Structure setup to track phone calls/call recording.
11. Advance SEO link building.
12. Advance On-Page optimization