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Bandeira de United States Los Angeles, United States
Membro desde 4 de fevereiro de 2014
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Ralston and Wade is a creative studio based in Los Angeles that loves to concept, design and build for people, brands and events. We work on projects of all sizes, from designing perfume boxes to fully conceived branding and art direction. If you ask us what our favorite work is, we will tell you it is always our latest project.
$75 USD/hr
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Senior Art Director

Mar 2011 - Dec 2013 (2 years)

● Orchestrated the translation of brand marketing strategies into conceptual creative executions for all brand and seasonal marketing campaigns ● Collaborated with key cross functional teams including merchandising and design to integrate creative ● Coordinated direction of branding for all internal labels, marketing, and store visuals ● Analyzed post-campaign metrics to set best practices and optimize advertising campaigns for brand awareness ● Controlled department funds, working closely with finance to forecast budgets ● Established and oversaw department including operating procedures, hiring and assignments ● Oversaw and mentored a team of 10 designers.

Art Director

Apr 2006 - Jan 2011 (4 years)

● Coordinated, hired and inspired 5 junior designers ● Collaborated with cross-functional leadership to drive results through creativity, brand appropriate product, effective processes, and a well executed calendar ● Achieved year over year growth through unique and profitable initiatives including design collaborations, implementing diverse artist studios and partnering with marketing to push through social channels- attributed to +10% comp 2007

Senior Designer

Jan 2004 - Feb 2006 (2 years)

● Cultivated and mentored junior designers ● Forecasted and presented key ideas for seasonal collections with originality and excitement within a classic American brand


B.Sc. Hon Textiles & Fashion Design

1994 - 1998 (4 years)


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