Detailed Dashboard for Google Analytics Events
For this project, I set up tracking through Google Tag Manager, sending data about specific events to Google Analytics. Then I pulled that data into Google Data Studio. This dashboard enabled the Marketing Team to review their campaigns ad shift their budget around to the most effective ad groups. I also helped them understand Google Ads bid adjustments so they could reallocate that budget effectively.
About Me
Hello, I'm Andres and I'm here to help you maximize your Marketing ROI. I'm very well versed in SEO, PPC, Social Media Marketing - including paid, organic, and even influencer strategies. I can help you strategize everything from your content to your sales and marketing funnels. Where I shine however, is Marketing Analytics. If you've ever wondered, what are the most effective channels to be putting my team's time and effort, and our company's marketing budget, then you're in the right place. I'll help you find those answers; but more importantly, I'll set you up to be able to find those answers yourself. Teach you to fish, so to speak.
