Bacardi - Prohibition
Brief: Come up with ideas that will make 18-24 year old guys want to order us in the mainstream bar environment.This could be anything from jazzy new glassware to augmented reality drink coasters.You may even decide to invent an amazing new drink and a campaign to support it. \n\nRationale: The Prohibition overshadowed the 1920-30’s era in the USA, which directly effected Bacardi production and distribution. Americans during this period would fly to Cuba for an alcohol-fuelled weekend with their beloved rum. Bringing this to a Modern day era where most men want what they can’t have, there’s no better way to make something more desirable than by taking it away, therefore stagging a modern day prohibition campaign.
About Me
Selecting my bid promises 100% satisfaction at the end of the project. I have multi-discipline agency experience working in the main fields of; Digital, Branding, Print, Social Media and of course Advertising.
$ 19 USD/hr
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