Here are some recommendations from previous clients for whom I have worked as a marketing consultant and writer.
30 years\' in-depth knowledge and experience in marketing, using traditional and digital channels, including direct mail, press advertising, websites, SEO, social media, PPC, branding, pricing, newsletters, telemarketing, exhibitions, customer service and PR. Experience spans a number of business sectors including mail order, publishing (non-fiction, children\'s books, fiction), utilities, insurance, and telcos; specialising in data, customer acquisition, customer retention, communications and fraud. Founder of Fraudscreen in 2003. Founder of Tuffill Verner Associates in 1996. Key Career Highlights Fraudscreen: Founder of unique and leading First Party (opportunistic) Fraud solution in the United Kingdom - from identification and research of opportunity to development of product to selling into multiple business sectors, now a database of 18M individual consumers, which is used across a variety of business sectors. TVA: Successful launch and management of multi-channel consultancy from 1996 to present, including launch of new business model for Book Club Associates which generated a turnover of £2.8 million within the first year. Grolier: Marketing Director from 1993 - 1997, responsible for the turning UK into the fastest growing and most profitable international division of the Grolier Group world-wide, with 282% growth in customers and 366% growth in profits Selfridges: Initiated and developed The Selfridge Selection, Selfridges\' mail order catalogue from 1990 to 1993, and drove the business to achieve profitability 18 months ahead of schedule. Time Life: Joined as marketing trainee in 1981 and, and, after six years, was promoted to Head of UK Marketing.