Customer Segmentation(Data Analytics)

by wits2020
Customer Segmentation(Data Analytics)

Client Challenge: • Our client performed couple of marketing and email campaigns for the sales of mutual funds. After the campaigns, the data related to customers response to campaign was collected. • The client requirement was to analyze the collected data and provide the result so that the client management could make the future plans for the better service and satisfaction to customers and growth of business and increase of revenue. How We Helped: • To provide the result so that the client management could make the future plans for the better service and satisfaction to customers, growth of business and increase of revenue we decided to perform customer segmentation so that client can make separate and better plans for different segments.We decided to use the unsupervised learning technique of machine learning for customer segmentation.We predecessor the dataset and applied the k-means clustering technique. Technology : Python, Pandas, matplotlib, sklearn, Tableau, AWS

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About Me

★★★★★ We are team of highly experienced IT consultants with more than 10+year of experience in IT industries in : ➤Web based Skills ➡ PowerPoint and Google slide Presentation design ➡ Digital Banner design for LinkedIn, Facebook, Twitter, Instagram ➡ Book Cover and Digital Background Design ➡ Visual Design ➡ Website/ Portals Design and Developments ➡ iOS/Android Mobile apps design ➡ User Interaction design ➡ Vector Icon design ➡ Product Branding Design ➡ Logo / Prints materials design ➡ Wireframing/High and low fidelity prototyping ➡ Digital Marketing Materials Design ➡ WordPress, Woocommerce, Magento, and Shopify ➡ PSD to HTML and WordPress (responsive and mobile-friendly HTML5 / CSS3 / JavaScript / jQuery) ➡ PHP, Joomla, Magento, Mysql, HTML, CSS, Photoshop, and Illustrator ➤Database Administration Skills ➡ Provide 24x7 support for critical production systems or perform scheduled maintenance and support release deployment activities after normal business hours. ➡ Install, configure and maintain database servers and processes, including monitoring of system health and performance, to ensure high levels of performance, availability, capacity and security. ➡ Perform backup, restore, and recovery of database systems using database management tools like RMAN. ➡ Design and Implementation of Enterprise level HA solution and Multi master data replication through Oracle GoldenGate. ➤Database Programming ➡ Strong experience in programming using PL/SQL Packages, Procedures, Functions, Triggers, Views and Exception handling for retrieving, manipulating, checking and migrating complex data sets in Oracle. ➡ Performance tuning activities in the project. ➡ Experience in data migration/conversation using Oracle and SQL Server db. ➡ Production Support to the System Operation Team using Oracle 11g,12c/MS SQL SERVER 2005 [login to view URL] all day to day activities related to database like data consolidation,data migration scripting. ➡ Provide development and design assistance to Applications support and maintenance teams. ➤Data Science & Analytics ➡ Data Analysis, Data Visualization, EDA, Machine Learning/Deep Learning model development and application of Mathematical and Computer Science concepts to solve real life problems . ➡ Data analytics management, big data analytics using AWS ➡ NLP and statistical techniques to solve business problems ➡ Python, R, Shell scripting, Machine Learning, Statistical modeling and SQL ➡ Tableau ➡ Mathematical concepts like Statistics, Probability, Linear Algebra ➤ OUR STRENGTHS ✔ Regular Communication ✔ Quality Deliveries ✔ Technology/Process Maturity ✔ FIXED COST ✔ TIME & MATERIAL(Hourly) ✔ DEDICATED TEAM

$ 15 USD/hr

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