Zach E.

• Performed data mining activities and regularly completed analyses of consumer behavior data to write blog posts showcasing company products: assisted with lead generation and helped establish thought leadership within the industry. • Maintained the company blog by collecting, editing, optimizing for search, and publishing according to content schedule and best practices. • Built and launched a successful Google AdWords search campaign aimed at increasing the amount of users of their Site Analytics tool. • Optimized search campaign to earn a cost per acquisition that was 50% less than set goal. • Improved blog analytics through implementation of various event tracking to better identify high performing content. • Managed all primary social media accounts, including syndication, curation and sharing of industry-related content, the engagement of followers, the initiation of conversation, and the contribution to community discussions. • Rebuilt new Twitter account for Compete post-merger, developing campaigns to increase followers attracting over a thousand in two months. • Oversaw all paid Twitter campaigns through the identification of key content, targeting, budgeting, optimization, and performance analysis. • Assisted with other miscellaneous marketing activities including email marketing, social media contests, and new content promotion strategies testing.