7 people you need to follow on LinkedIn

Leaders who've mastered the art of personal branding

LinkedIn has carved out its social media niche as the platform for business, and smart business leaders use it to build their personal brand. If you want to position yourself as a thought leader in your industry, follow these businesspeople who've managed to do just that.

Neil Patel

Who he is

Neil Patel is the co-founder of website heat mapping tool Crazy Egg, analytics and email marketing tool Kissmetrics and marketing company Neil Patel Digital. He's an SEO and marketing guru, a serial entrepreneur and provides marketing services to Fortune 500s.

Why you should follow him

Patel's LinkedIn isn't a lot of fresh content, but it is a handy place to find the freshest content from his blog at Neilpatel.com. He offers up marketing insight in the form of videos and written pieces, and often interacts with his audience. Patel's marketing insights and growth hacks are inspiring, and easy to implement.

Lisa Seacat Deluca

Who she is

Lisa Seacat Deluca is the Director of Offering Management and Distinguished Engineer for IBM Watson Internet of Things. In other words, she's a genius in machine learning and AI. She's at the forefront of engineering the smart devices that will end up being a ubiquitous part of daily life.

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Why you should follow her

Deluca is incredibly active on LinkedIn, regularly posting links to interesting content. She also posts original articles on LinkedIn, with a recurring theme of the unique challenges faced by women in business, and particularly in the tech industry. 

Her articles also delve into artificial intelligence, the Internet of Things and business intelligence. No matter what area of business you're interested in, you'll find content from Deluca to intrigue you.

Gary Vaynerchuk

Who he is

Gary Vaynerchuk grew a family liquor store into a 8-figure e-commerce empire through smart online marketing, pricing and content creation. He's succeeded in media, digital marketing, social media marketing and angel investing, and has become an entrepreneurial icon with his #AskGaryVee Show on YouTube, where he dishes out extemporaneous, hilarious and often foul-mouthed advice.

Why you should follow him

Vaynerchuk has one of the largest followings on LinkedIn, and it's no wonder given the sheer volume of high quality content he pumps out. Vaynerchuk offers entrepreneurial advice, business insight and even tips on how to start a podcast or raise confident kids. All of it is engaging, entertaining and unguarded.

Brené Brown

Who she is

Best-selling author, research professor and speaker Brené Brown  has become globally recognized for her message of empathy and vulnerability. Her TED talk, "The Power of Vulnerability," has been viewed more than 35 million times. 

Why you should follow her

Brown's regular LinkedIn articles focus on leadership, encouraging leaders to be empathetic and vulnerable. She addresses the importance of owning failures in the workplace, and showing compassion and transparency to employees. If your role includes leading people, Brown's work will encourage you to be the sort of leader who inspires them.

Dennis Williams II

Who he is

Dennis Williams II is a global marketer who's led teams for Criteo, Skillshare and Brand Yourself. He hosts Microsoft's "Leadership is Learning" series and co-authored the book Content Engine, a guide to growth through content marketing.

Why you should follow him

Williams regularly shares his marketing nous via LinkedIn articles. He writes insightfully about current events through the lens of marketing, prognosticates on social media trends and shares about the lack of diversity in the tech industry. Williams is always at the forefront of new developments in marketing, and is one of the voices shaping the future of the discipline.

Beth Comstock

Who she is

Beth Comstock led GE's Business Innovations unit, launching new business ventures and markets for the multinational conglomerate. She headed up marketing and communications for the company. She also oversaw ad sales, marketing and research for NBC, where she was responsible for the company's investment in Hulu.. She's also a director at Nike and a trustee of The National Geographic Society. 

Why you should follow her

Comstock posts sporadic articles that offer great insight on work and innovation. But the real gold on her LinkedIn profile is her video series. Comstock sits down with business authors in her Change Makers Book Club series, and their conversations cover just about every business topic you can imagine. 

Richard Branson

Who he is

Come on. You know who Richard Branson is. 

Why you should follow him

The outspoken and flamboyant entrepreneur regularly posts articles on LinkedIn, and when a guy like Richard Branson  posts something, it'd be wise to listen. His articles range from entrepreneurial philosophy to geopolitics to work-life balance.

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