A name for a product platform and a slogan
- Status: Closed
- Prêmio: $200
- Inscrições Recebidas: 63
- Vencedor: Asturias09
Síntese do concurso
We require 1 x name for a product platform and 1 x slogan.
We run a wholesale company reselling services for Data, Networking, IP and Cloud products to companies in ICT. We want to showcase our product set and services in its own unique and simple way under one umbrella. Our marketing is constantly changing and so are customer needs.
The insight
The future is not clear – networks and data needs change from week to
week and month to month as customers demands change and grow.
Proposition
A growth engine for your business.
We currently have 10 products that sit alone. We want these under one sub brand, as we have a master brand customers can relate to.
Ensuring we make it clear and simple for our audience to understand, whilst demonstrating that it provides a secure and reliable network, allowing them to self-serve and orchestrate to their own needs and create seamless integration between services and networks for them and their customers.
Our aim is to show our products as a full service offering that is unique for them and their customers. We need to demonstrate the benefits that each customer can receive from the new and improved products and innovative services.
We want to:
Narrower Scope for competition
Collective Investment
Leverage Masterbrand associations
Maintain current consumers (extend to new categories)
Broad appeal
Few general competitors
Neatly fits with Master brand
Habilidades Recomendadas
Feedback do Empregador
“Easy communication and a well thought name ”
laurenparisi7, Australia.
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