Freelancer:
HallidayBooks
Baby Tree Embrace
For this submission I started by looking at the graphic symbol for pure cotton, which forms the basis for the logo. The soft rounded shapes also resemble a tree or a cloud within which the stylised silhouette of a baby embraces and in turn is embraced. The typography is open and clear and the colours are natural mint green and skin tones. This vector identity works well on dark and light backgrounds, in black and white, is fully scalable and readable at all sizes. I'm happy to follow advice regarding changes to any aspect of the design. I trust this meets the brief and look forward to receiving feedback if necessary. Thank you for your time and consideration. Kind regards, Nick.