Brand Identity and Logo design

Status: Closed
Prêmio: $100
Inscrições Recebidas: 180
Vencedor: MitDesign09

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Síntese do concurso

Logo Design Brief:
We are seeking a skilled designer to create a logo for our brand. The logo should accurately reflect our company's identity and resonate with our target audience. In addition to the logo, we also require a defined color palette and font selection to maintain consistency across our brand materials.

Company Name: Butler

Company Description:
Our company provides a comprehensive personalised household organisation service that offers convenience, personalisation, and efficiency to busy individuals and families.
It is an online service platform for the client to access modern day butler services to facilitate their lives.
Our services include house cleaning, lawn maintenance, property management, and more. We aim to simplify and enhance the lives of our clients through our smart "butler" approach.

Target Audience:
Our primary target audience consists of mid-to-high income households, particularly those with dependents, who have limited time for household chores due to their busy schedules. These individuals value their time and seek solutions to free themselves from mundane tasks. They are willing to invest in services that help them regain their weekends and focus on more important aspects of their lives.

Logo Requirements:

Concept: The logo should embody the concept of easy to use, personalised, and time saving. It should symbolise the idea of simplifying life and creating more free time.

Look and feel : The design should be modern, simple, clean and approachable. Icon can be considered, but not compulsory.

Color Palette: We are open to all color schemes. However, the design should be versatile enough to work in a web environment in dark mode. The color scheme will flow through the website in future.

Typography: The chosen font should be clear, modern, and easily readable. It should enhance the overall visual appeal of the logo.

Design Aesthetics:
Clean, simple and modern design
Elements that communicate convenience and personalised services

Deliverables:
- Logo
- Defined color palette
- Clear guidelines for logo usage and sizing
- Recommended font choices for headings and body text

Additional Notes:
Butler is mainly a web service platform. Feel free to explore creative ideas while keeping the target audience in mind. We are looking for a logo that will leave a lasting impression on our clients and effectively represent our brand's values and offerings.

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Feedback do Empregador

“We like Mehta's design. He has done great job and listended to the needs ”

Hsucandice, New Zealand.

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